Amazon hosted their most recent unBoxed conference and discussed the newest products, updates, and insights to help brands refine their advertising strategy.

In this episode of The Digital Deep Dive, Aaron Conant welcomes Garrett Bluhm, Co-founder and CEO of Drafted Commerce, to talk about 1P and 3P fulfillment on Amazon. Garrett shares how brands should consider declining POs and inventory shortages, strategies for evaluating 1P versus 3P fulfillment, and how to maintain brand protection on Amazon.

The weeks leading up to Black Friday and Cyber Monday are a make-or-break time for brands. Many are on a mission to turn carts into purchases and prospects into customers. With pressure looming over the biggest sale of the year, what can brands do to ensure they’re on track for success?

In today’s episode of The Digital Deep Dive, Aaron Conant hosts Ajay Bam, Co-founder and CEO of Vyrill, to talk about leveraging video reviews and other content on prominent social media platforms. Ajay talks about TikTok’s role in product discovery, the need for in-video searches, and how to maximize video discovery and engagement. 

Financial service companies are always looking to develop their business. With new technologies and AI capabilities evolving yearly, many companies are finding better ways to analyze data, leverage large language models, and cater to the customer.

Join Aaron Conant in today’s episode of The Digital Deep Dive as he chats with Whitney Gibson of Vorys eControl and Blake Burrus of Precision eControl about brand control strategies to drive growth. Together, they discuss data analytics strategies for channel control, addressing channel disruptors to drive brand growth, and the ideal KPIs to maximize revenue.

With rapid advancements in consumer demands and eCommerce trends, businesses need to develop innovative and adaptable approaches to identify and solve use cases.

Tune in to this episode of The Digital Deep Dive as Aaron Conant chats with John Feather, Senior Consultant at HHF Strategy, about building a digital organization. John discusses how to drive digital change in a business, tips for adopting new technology to streamline digital operations, and adapting to rapid advancements in the eCommerce space. 

In 2012, most people thought that physical retail was dead. In 2016, an Atlantic article talked about the retail apocalypse and emphasized the tragedy of store closings. Today, everyone is talking about the metaverse and our transition into the digital world.

In today’s episode of The Digital Deep Dive, Aaron Conant talks with Sreenath Reddy, Founder of Intentwise, about leveraging Amazon data sets to optimize marketing and ad campaigns. Sreenath discusses the factors influencing Amazon ad performance, the importance of combining retail and media strategies, and how to manage multiple data sets.