Join Aaron Conant in today’s episode of The Digital Deep Dive as he sits down with Franz Jordan, General Manager and VP of Perpetua, to talk about competitive and market-aware advertising strategies. Franz also shares how brands should consider the evolving ad landscape, how to leverage AMC, and cutting-edge strategies to differentiate yourself from competitors. 

For years, brands have struggled to strengthen security against unauthorized third-party sellers. Marketplaces are becoming more complex, making it challenging to stay one step ahead of these disruptors.

 Todd Hassenfelt, eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, joins Aaron Conant in today’s episode of The Digital Deep Dive to talk about how GPT-4 is disrupting generative AI. Todd mentions how brands can implement GPT-4, generative AI’s role in customer personalization, and how to train generative AI models. 

Digital transformation can be overwhelming for brands, especially due to the layers of complexity. You have to stitch together different systems and departments in order to service each customer, all while staying on top of technological innovations.

In today’s episode of The Digital Deep Dive, Aaron Conant chats with Andrew Lipsman, Principal Analyst at Insider Intelligence, about the current and future state of retail media. Andrew also talks about AI’s role in data analytics, the challenges retailers face when developing ad networks, and the ideal metrics for optimizing ad spend.

As eCommerce becomes increasingly centralized to meet evolving consumer demands, many businesses are reconsidering the functionality of their monolithic or single-use customer experience platforms. To create a more seamless customer journey, headless and composable commerce options are more flexible integrated concepts that separate the front-end presentation platform from the back-end software to develop a customer-focused, best-in-class tech stack.

In this episode of The Digital Deep Dive, Aaron Conant welcomes Jacob Harrison, Director of eCommerce Investment Strategy, to talk about how the healthcare industry is utilizing eCommerce to enhance the patient experience. Jacob also shares how organizations are leveraging ad networks to market products, the limitations of pharmaceutical distribution, and the importance of a digital R&D budget.

With the rise of social apps and platforms, social commerce will likely see a significant spike in 2023. Currently, TikTok is leading the charge; however, it’s expected that other video-centered platforms like Instagram and YouTube will also influence the retail space. In line with the social commerce boom is the rise of mobile-friendly eCommerce experiences. NetElixir’s research found that mobile has become the primary shopping method for consumers by a wide margin, so it’s crucial that your brand elevates the mobile experience.

In this episode of The Digital Deep Dive, Aaron Conant welcomes Rick Watson, CEO and Founder of RMW Commerce Consulting, back to the show to discuss eCommerce marketplace trends. Rick also addresses considerations for selling DTC, AI’s role in UGC (user-generated content), and how he helps entrepreneurs build their eCommerce businesses.

The rise in chronic illness diagnoses has generated high healthcare costs as patients navigate numerous doctor visits, hospital stays, and surgeries. Many of these conditions are comorbid, meaning patients and health plans must manage the burden and costs of multiple illnesses, which deters members from seeking appropriate care.