Adam Gausepohl is the CEO and Head of Creative and Social Strategy at PopShorts, a social media strategy and influencer marketing agency. As a leader in the social marketing space, he serves as a judge of The Shorty Awards, The Webby Awards, and The Lovie Awards. Adam was named a Forbes 30 Under 30 finalist in marketing and advertising and has crafted award-winning campaigns for the world’s largest brands, studios, and agencies. His past clients include NBC, Sony, Geico, Chase, Nordstrom, Ford, and Adobe.
Despite reports of a potential ban, TikTok remains one of the leading social media platforms, so brands must develop a strategy to engage their audiences. Influencer marketing has a high success rate on the platform, but selecting an ideal creator to boost campaign performance is essential. How can you optimize this approach to maximize ROAS and sales?
Social media strategist Adam Gausepohl affirms that creating a viral video is not a necessary component in generating sales. Instead, you should identify a campaign objective so the TikTok algorithm displays your videos to the appropriate audience. When evaluating influencers, Adam recommends selecting creators who market to your target audience and align with your brand goals. Creating a high-performing campaign requires collaborating with creators to integrate your messaging with their style.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Adam Gausepohl, the CEO and Head of Creative and Social Strategy at PopShorts, to discuss best practices for influencer marketing. Adam shares how to generate audience engagement on TikTok, key metrics for evaluating TikTok campaign performance, and how influencer marketing has evolved.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
