The Journey From DTC to Retail With Calvin Lammers

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The Journey From DTC to Retail With Calvin Lammers

Calvin Lammers

Calvin Lammers is the Senior Vice President of eCommerce at TRUFF, a truffle-infused condiment brand. He has a strong background in the world of eCommerce management, planning, and digital marketing. Calvin has held leadership roles at Health-Ade Kombucha, Spindrift Beverage Co, Inc., Bai Brands, and KIND. He was recognized in both 2018 and 2019 by Shopper Marketing Magazine in its list of Who's Who in E-Commerce as s retail executive who is making notable contributions in the area of eCommerce.

Here’s a glimpse of what you’ll learn: 

  • Calvin Lammers talks about targeting consumer shopping destinations to build product engagement with your brand
  • What is the importance of a direct consumer relationship in relation to inventory planning and forecasting?
  • Calvin explains why you should diversify your ad spending to improve consumer acquisition
  • Why you need to be methodical in choosing the right retailers to sell your products
  • Calvin discusses using data and sales attribution to build effective retention campaigns

In this episode…

How can you successfully transition your product from the digital space to physical shelves in retail stores? Is it possible to track performance and maintain or enhance your targeting capabilities? 

When transitioning from digital to physical, it is important to diversify where you place your ads. An approach of constantly testing and learning can help your brand survive in various markets. Paying attention to data and sales attribution can help your brand increase community engagement and maintain consumer retention. Listen to Calvin Lammers in this episode to hear his insights on shifting from a digitally native retail brand to a physical retail brand. 

In this episode of The Digital Deep Dive, Aaron Conant sits down with Calvin Lammers, Senior Vice President of eCommerce at TRUFF, to discuss digitally native brands making the shift to a physical retail store. Calvin talks about the importance of targeting consumer shopping destinations, why diversifying your ad engagement can lead to higher consumer retention, and choosing your retail partners based on research and brand opportunity.

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

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BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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