In this episode of The Digital Deep Dive, Aaron Conant sits down with Tyler Gregg, VP of Strategic Initiatives at Ampd, to talk about converting traffic from Google Ads to Amazon. Tyler discusses the importance of diversifying advertising budgets, how to leverage brand initiatives to optimize Amazon ad campaigns, and key takeaways from Amazon Ads’ unBoxed 2022.
In this episode of The Digital Deep Dive, Aaron Conant speaks with Destaney Wishon, Co-founder and CEO of BetterAMS, about Amazon Advertising campaigns. Destaney also discusses how brands should structure their advertising budgets, how to leverage external marketing campaigns to drive traffic to Amazon, and the common mistakes brands make when maximizing conversions.
In this episode of The Digital Deep Dive, Aaron Conant speaks with Charlie Hull, Managing Consultant at OpenSource Connections, about improving onsite search. Charlie also explains the challenges of onsite search, how to structure content to improve onsite search, and strategies for optimizing and evaluating search engines.
In this episode of The Digital Deep Dive, Aaron Conant welcomes Garrett Bluhm, Co-founder and CEO of Drafted Commerce, to talk about 1P and 3P fulfillment on Amazon. Garrett shares how brands should consider declining POs and inventory shortages, strategies for evaluating 1P versus 3P fulfillment, and how to maintain brand protection on Amazon.
