Have you ever stumbled upon amazing content on TikTok and wondered how you can amplify your own content for users to see? What does it take to boost your engagement and see a return?
TikTok doesn’t generate or embrace the same content that Instagram and Facebook do. Not only that, but the platform doesn’t require the high production, high-quality video that you would run on YouTube.
Ragen Cooper, the Paid Social Manager at Blue Wheel, says that Spark Ads, a TikTok ad option for already established content, is the best way to promote your brand while seamlessly integrating into the native format audiences like.
Another strategy involves leveraging influencers. Using established content influencers to feature your product or brand, you can have them generate an interactive ad or coupon code, to keep track of the success of the product and the marketing campaign. This can lead to future engagements with your brand without generating new content.
Plus, using the resources available to you, you can create content that is raw and authentic while still promoting your product or brand.
Everyone wants to go viral on TikTok, but understanding the algorithm of the newest digital platform can be difficult to master. Unlike other platforms, like YouTube, Facebook, and Instagram, TikTok comes down to consistently posting — but there are some notable trends you can follow to improve overall conversion and advertising performance.
Tayler Carpenter, Director of Advertising at Blue Wheel, says that the more content you have out there, the more likely you’ll show up on someone’s FYP (For You Page). This can be done by partnering with macro and micro-influencers who will be able to generate more content and resonate more easily with consumers, while also remaining current on trends.
But Tayler cautions against using the material too many times or creating content that isn’t authentic for your brand. Because of this, it’s essential not to repurpose the same high production or editorial creative you use for your Pinterest, Snapchat, or Instagram on TikTok. That is not going to work on the platform, so influencer selection is key when promoting your products.
If your goal is to build brand awareness for your storefront, collaborating with an influencer and providing a link on your profile is crucial. While you are still at the mercy of TikTok’s unpredictable algorithm, influencer marketing is still a highly cost-effective and strategic way to promote your brand and increase traffic to your store.
Connecting the dots to locate where your conversion increase came from can be more difficult on a cookieless platform like TikTok. But, Ragen and Tayler explain that it’s possible to find out where an increase in sales is from by examining the use of hashtags, coupon codes, and leveraging relationships with your brand influencers.
Ultimately, what’s the best way to build that awareness you’re looking for? By creating partnerships outside of the brand itself and combining different tactics to see what works.