Jordan Brannon is the President of Coalition Technologies, a company that provides SEO services in digital marketing, design, web development, and PPC advertising. Jordan’s expertise in digital strategies has shaped his career for more than a decade, where he focused on developing solutions that allow for more qualified leads, better traffic conversion, and SEO optimization.
Shopify is pivoting to compete with prominent online marketplaces like Amazon and Walmart. This summer, the platform has released many new offerings, including AI products with an emphasis on entrepreneurs and small businesses. With so many retail options and capabilities on the market, how can you determine if Shopify is right for your business?
As Shopify gains dominance in the market, the platform has positioned itself as a leading choice for brands by solving their most pressing challenges. Yet with this authority, Shopify can market to any audience, forcing brands to share their customers. For some companies, this is a viable growth opportunity, but others struggle to demonstrate value. With deep insight into eCommerce marketplace performance, Jordan Brannon recommends viewing Shopify as a separate strategy from your website storefront to acquire diverse audiences. Digitally native brands with engaging content and strong marketing campaigns benefit significantly from this platform.
In this episode of The Digital Deep Dive, President of Coalition Technologies Jordan Brannon returns to speak with Aaron Conant about Shopify’s growth. Jordan shares advice for transitioning to alternative platforms, unique use cases for AI, and Shopify’s plans to expand its offerings.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
