Matthew Rosenfeld is the Founder and CEO of Crush, which provides boutique Amazon management services for retail and DTC brands. He is also the Founder of Retail Racer, which leverages proprietary software to automate retail outreach for DTC brands. As a former Amazon seller, Matthew has launched, acquired, and sold multiple brands.
As Amazon gains a greater presence in the market, launching your brand on the platform is crucial for driving awareness. Yet some brands are hesitant to take this leap, fearing that Amazon will drop product prices and allow others to resell products on their sites. How can you generate sales and profitability on Amazon without exhausting resources?
Selling on Amazon provides an opportunity to drive traffic to your DTC storefront, but Amazon veteran Matthew Rosenfeld warns that the platform’s landscape is constantly shifting, so you must develop calculated strategies to avoid major losses. The two main components retail-first brands should focus on are demand capture and net new customer acquisition. Without capturing sufficient demand on social media platforms like Meta and TikTok, brands that exceed $3-5 million in annual revenue experienced profit losses. Consumer purchase intentions are substantially higher on Amazon, so brands must acquire new customers on the platform to boost conversion rates.
In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Matthew Rosenfeld, the Founder and CEO of Crush, to make the case for why your brand should have an Amazon presence. Matthew shares his perspective on brand aggregations in the Amazon space, the future of Vendor Central, and how to analyze profitability on the platform.
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