Once in a Lifetime Opportunity for CPG Brands Build Your DTC Business Model

Once in a Lifetime Opportunity for CPG Brands

Build Your DTC Business Model

September 17, 2020 | 1:30 PM – 2:30 PM EST

Summary

The rise of online shopping via direct to consumer websites, marketplaces & alternative eCommerce channels is drastically changing consumer behavior (pandemic or not) & altered traditional sales trends. With all of this additional opportunity comes a ton of potential investment in order to remain competitive.

This interactive discussion will provide detailed information on the pros & cons of developing an eCommerce enabled DTC website as well as an inside look at what it takes to create your own marketplace regardless of whether your organization is a brand, manufacturer or retailer. We will also address the importance of leveraging your website as an integral part of a holistic eCommerce strategy.

There is no cost to join. There are no Sales Pitches. No Service Providers.

This event is co-hosted by BWG Connect and VTEX.

Discussion Topics

Pros & Cons of launching a DTC website for CPG brands
The added benefits of direct sales & interaction with your end customer
Fundamental steps for launching your own marketplace
Building a holistic eCommerce & in-store sales strategy in today's ever-changing retail ecosystem
Lessons learned CPG brands that have failed & succeeded when launching their DTC strategy

Event Partner

Guest Speakers

Joseph Lee

Chief Revenue Officer at VTEX

VTEX is the first and only global provider of fully-integrated end-to-end Commerce, Marketplace & OMS. VTEX allows retailers, brands and B2B manufacturers to collaborate with third-party suppliers and grow their business by launching their own marketplaces.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Provide your information below and we will be in touch.

Event Information

September 17, 2020 | 1:30 PM - 2:30 PM EST

Event Format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers

On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout

Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.