We have a mid-quarter pulse update on the pace of social media spend in Q3 across Meta, Snapchat, Pinterest & TikTok.
Download this complimentary full report to understand the social media spending landscape & to get details on our upcoming report.
New Upcoming Report Releasing in November
Request Full Report
Sample Size
Feedback from 84 advertisers [31% ad agencies, 69% brands]
Report Coverage:
FY’23 vs. FY’22 Social Media Budget Trends ($ Amount y/y change)
2H vs. 1H Social Media Investment Trends
Social budget share allocations for FY’21, FY’22, FY’23 (e) across Facebook, Instagram, Snapchat, Pinterest, TikTok, LinkedIn, Twitter & Other
Q3 Spend Trends by Social Publisher | how is investment changing in q/q?
6 Month ROAS trends across Meta, Snapchat, Pinterest, TikTok and Twitter
CPM Pricing Trends – average CPM by platform 2023 vs. 2022
12-Month Sentiment Tracker on 1) Meta (FB + IG) 2) Snapchat 3) Pinterest with detailed rationale behind the sentiment shifts.
Meta Advantage+ Utilization & Performance Trends vs. Expectations
Feedback on Meta’s Measurement & Targeting Capabilities post-IDFA changes – how is signal recapture tracking?
IG Reels Performance Trends vs. TikTok | comparison on top & bottom funnel metrics
Feedback on Pinterest’s Platform Capabilities – how has Pinterest done in building out platform capabilities in terms of product innovation and ad tech buildout?
Commentary on Pinterest’s Direct Response Capabilities - how is Pinterest performing from a conversion / bottom of the funnel perspective?
Feedback on the budget share risk from TikTok over the next 12 & 24 months
SNAP scenario analysis - What do you believe is the best case scenario for Snapchat looking out over the next 24+ months?
