Adyen 2H 2023 Outlook
Insight Report

For Institutional Investors

Understand the evolving dynamics within the payment processing space following the recent earnings results from Adyen by answering 3 core questions: (1) how is competitive intensity evolving within North America and Rest of World (ROW) (2) how much do merchants value functionality over price (and what does that mean for ST + LT margin outlook) (3) how much opportunity can be unlocked for Adyen w/ Point of Sale & Unified Commerce?
Just Released - October 10, 2023

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Sample Size

Feedback from 45 global merchants (Adyen customers) with online + brick & mortar exposure in North America and EMEA

Report Coverage:

  • Total Company Revenue Generated ($) in ‘22a & ‘23e
  • Revenue generation breakdown between e-commerce & brick & mortar - ‘22a, ‘23e, ‘24e, ‘25e
  • Total Payment Processing Volume ($) in 2023 & y/y change in TPV in ‘21a, ‘22a, ‘23e, ‘24e
  • Market share trends across processors (Adyen, Authorize.net, Braintree / PayPal, BlueSnap, Chase Paymentech, Checkout.com, Fiserv / First Data, FIS / Worldpay, Global Payments / TSYS, Stripe) for ‘21a, ‘22a, ‘23e, ‘24e
  • Feedback on Adyen’s TPV share shifts – what is driving the change from ‘21a to ‘24e?
  • Adyen Module Adoption Trends (Unified Commerce, POS, Issuing, Capital, For Platforms, RevenueProtect, RevenueAccelerate, Authentication)
  • Feedback on Adyen’s Unified Commerce Platform – how would you rate the relative value?
  • Feedback on Adyen’s Point-of-Sale Product – how would you rate the relative value? What POS vendor did Adyen replace? Why?
  • Thoughts on Adyen’s Overall Point-of-Sale Opportunity - Do you believe Adyen will be successful in scaling POS volumes both in the US and globally? Why or why not?
  • Likelihood of Recommending Adyen to Another Merchant [Customer NPS] w/ rationale
  • Views on Adyen’s functionality / tech differentiation vs. Other payment processors
  • Outlook for Adyen’s take rate – estimates on where Adyen's 0.17% take rate proves to go in the next 12 months.
  • Feedback on Adyen’s Functionality vs. Pricing Power within the US – is their functionality “commoditized” or “superior” and to what extent does that mean they have to compete on price?
  • Braintree Competitive Threat – how much will they prove to inhibit Adyen’s growth within the US?
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