Live Sporting Events & F1 Outlook

January 27th 2021 | 10:30 AM – 11:30 AM EST


Even in the new year the current pandemic continues to cast a shadow of uncertainty and doubt around live sporting events. This has led companies who are looking to shift their advertising budgets to evaluate more viable opportunities. You'll have the opportunity to hear from experts who have helped brands such as AMD, Qualcomm, Unilever, Red Bull, UPS and others to effectively invest their advertising budgets into Formula One, which is a top ten sports league with 500 million unique viewers worldwide.

There is no cost to join. There are no Sales Pitches. No Service Providers.

This event is co-hosted by BWG Connect and Sebadore Sports Marketing.

Discussion Topics

  • Updates on the F1 2021 race schedule and an eye on the future of the sport
  • Lingering Impact of COVID-19 on live events - How have brands adjusted in this environment in 2021
  • Views on other risks, opportunities & wildcards to monitor - What should we be keeping our eyes on in the sports world to kick off the year
  • Pivots being made and challenges faced around sponsorships

Event Partner

Guest Speakers

Richard Soddy

Co-Founder of Sebadore Sports Marketing

With 14 years in the sports marketing space and experience spanning agency, brand and rights holder, Rich has a wealth of industry knowledge, experience and contacts. Having worked in F1 for 12  years, motorsports has been a focus, but he also brings with him experience across other international sports such as football (soccer), rugby and mass participation events.

Event Moderator

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Provide your information below and we will be in touch.

Event Information

January 27, 2021 | 10:30 AM – 11:30 AM EST

Event Format

On-Topic Discussions
Moderated Fireside Q&A with Richard Soddy, CEO & Co-Founder of Sebadore Sports Marketing 
Make Connections
Interested in learning more? We can facilitate opportunities to connect after the session.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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