Key Reasons DTC Brands should Streamline Content Generation

How Rhone Increased ROAS by 400%

February 18, 2021 | 12:00 PM – 1:00 PM EST


Here we are in 2021 and Content is still King! Digital Marketers in this era need to understand just how important content is when developing a holistic marketing strategy that can satisfy everything from generating brand awareness through new customer acquisition & developing brand loyalty.

Join other digital marketers, content experts and senior content generation experts to discuss content optimization, best practices & digital marketing tactics that are proven to boost your ROAS regardless of the digital marketing channel(s) that you are leveraging.

There is no cost to join. There are no Sales Pitches. No Service Providers.

This event is co-hosted by BWG Connect and Cohley.

Discussion Topics

  • The Rhone Success Story: Explanation of how they achieved a 400% increase in ROAS after optimizing their content
  • Creative content development strategies for advertisers 
  • What we know around best practices & challenges for digital marketers re: the key digital marketing channels.
  • How to build a business case for going all-in on generating quality content for digital marketing campaigns.
  • What are advertisers doing to maximize performance of their digital marketing channels today?

Event Partner

Guest Speaker

Tom Logan

Co-Founder & CEO at Cohley

Cohley’s aim is to continue to help the world’s best brands generate the content that they need through vetted 3rd party creators, allowing those brands to generate high volumes of diverse, actionable content for a fraction of the cost.

Event Moderator

Aaron Conant

Co-Founder & Managing Director of BWG Connect

Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Provide your information below and we will be in touch.

Event Information

February 18, 2021  |  12:00 PM - 1:00 PM EST

Event Format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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