How to Supercharge your eCom Content by Leveraging Visual & Textual Reviews

August 11, 2020 | 2:00 PM – 3:00 PM EST


This interactive group discussion will focus on maximizing the value of digital content by fully leveraging both visual & textual product reviews. We'll discuss strategies for accelerating direct-to-consumer growth by developing an advanced strategy for using reviews to generate new business & increase customer loyalty.

There is no cost to join. There are no Sales Pitches. No Service Providers.

This event is co-hosted by BWG Connect, Cohley and Yotpo.

Discussion Topics

  • What are the pros & cons of visual vs textual reviews and how do they work together? Is one more important than the other?
  • Should content remain consistent from one eCommerce channel to the next? What can brands do to efficiently & effectively optimize their visual & textual reviews across each of the channels that they sell products through?
  • What kind of ROI should brands expect to see when improving their overall digital content strategy?
  • How important are reviews to a holistic digital content strategy?

Event Partners


Guest Speakers

Tom Logan

Co-Founder & CEO at Cohley

Cohley’s aim is to continue to help the world’s best brands generate the content that they need through vetted 3rd party creators, allowing those brands to generate high volumes of diverse, actionable content for a fraction of the cost.

Olivia McNaughten

Product Marketing Manager at Yotpo

Yotpo is the leading eCommerce marketing platform, helping thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth.

Event Moderator

Aaron Conant

Co-Founder at BWG Connect

Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Space is limited! Provide your information below and we will be in touch.

Event Information

August 11, 2020 2:00 PM - 3:00 PM EST

Event Format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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