How The Pandemic Has Shaped Higher Ed

Perspectives From The Trenches

September 16, 2020 | 1:00 PM – 2:00 PM EST

Summary

It’s been five months of crisis communications, pivoting to distance learning, and finding creative ways to keep alumni and donors engaged. In short, we’re all ready for the pandemic to be over– yet, it’s not. Despite the challenges facing higher education institutions, this is a time of creativity and opportunity.

Perkuto, Adobe, and BWG Connect invite you to join and hear from leaders at New York University and University of Washington, sharing from-the-trenches experiences, lessons learned, and what’s next.

Discussion Topics

  • Ideas and tactics to engage alumni and donors during sensitive times
  • How to facilitate timely (and consistent) communications to keep parents, students, and staff informed
  • What’s next for Higher Ed and how do we pivot from here

Event Partners


         

Registration is free - you won’t want to miss this powerful discussion!

This event is co-hosted by Perkuto, Adobe, and BWG Connect.

Guest Speakers

Kristine Faxon

Director of Advancement and Alumni Communications at New York
University

Kristine Faxon is the Director of Advancement and Alumni Communications at New York University, where she is responsible for the global and campaign communications strategy to engage the University's more than 500,000 alumni. Throughout her career in higher education, corporate marketing, and media, Kristine has ideated and executed unique, integrated marketing and communications campaigns for global brands. At NYU, Kristine is tasked with leading collaboration of communications across the University, schools, and administrative units to further the mission of the Office of University Development and Alumni Relations and
Advancement Programs. Achievements include driving the conversion to marketing automation and launching the NYU Alumni Changemakers program. Kristine has her bachelor of arts degree in English and Writing/Communications from Ithaca College as well as a master of science in integrated marketing with a digital concentration from NYU's School of Professional Studies.

Elise Perachio

Director, Digital Engagement at the University of Washington

Elise Perachio is the director of digital engagement for the University of Washington, overseeing social media and email marketing strategy at the university. In this role since 2007, she launched the UW’s primary social media channels and grew their followings from zero to
hundreds of thousands. She continues to push the boundaries of digital marketing at the UW, recently overseeing the selection and rollout of a university-wide marketing automation system. Perachio and her team are passionate about telling the many compelling stories about Washington’s flagship public university—and are just as passionate about building positive and authentic connections with the UW community.

Event Moderator

Alexandre Pelletier

CEO at Perkuto

A serial entrepreneur with more than 20 years of digital marketing experience, Alexandre is CEO and cofounder of Perkuto, an industry-leading marketing operations agency and an Adobe Platinum Partner. A digital marketing thought leader, Alex often speaks at industry conferences including Sirius Decisions Canada, Marketing Nation Summit, Search Marketing Expo, MarTech West and Adobe Digital Experience Maker. Outside of work, Alex can be found riding his mountain bike and spending time with his four children.

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Space is limited! Provide your information below and we will be in touch.

Event Information

September 16, 2020 1:00 PM - 2:00 PM EST

Event format

Roundtable Layout
Featuring 20+ Industry Leaders , where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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