How Marketers are Leveraging TV Data & Analytics in 2021

March 8, 2021  |  2:30 PM – 3:30 PM EST

Summary

With the current spike in video viewership, TV performance and attribution has never been more important.  Marketers must implement a strategy to optimize  their TV media campaigns. BWG Connect invites you to participate in a candid interactive industry discussion. Hear from your peers about concrete lessons learned & real-world challenges faced during these unprecedented times.

There is no cost to join. There are no Sales Pitches.

This event is co-hosted by SambaTV and BWG Connect.

Discussion Topics

  • Roadmap for leveraging TV data - Powering media analytics across consumer insights, media planning, activation, measurement, and optimization
  • How to measure the success of your TV campaigns
  • The Pandemic Pivots - How have your TV plans changed 
  • Siloed vs Coordinated digital buying strategies
  • How are you consuming your data and analytics 

Event Partners


Guest Speakers

Gundeep Hora

Vice President, Client Partnerships, Data at SambaTV

Chris Squire

SVP & Head of Data Products at SambaTV

Jeff Silverman

Director, Data Science & Analytics at SambaTV

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

March 8, 2021  |  2:30 PM - 3:30 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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