How Cable & TV Networks are Capitalizing on the Unique
Reach of Amazon's DSP

March 8, 2021 | 11:30 AM – 12:30 PM EST

Summary

The power of Amazon DSP Advertising is no longer just for Amazon owned channels. This will be an in-depth educational discussion in which we will cover all aspects of the Amazon Advertising platform, including how leading organizations in the Cable & TV Networks Industry are using Amazon to gain market share & also drive traffic to their own digital platforms. The main focus of this conversation will be DSP because of the large overall opportunity right now.

There is no cost to join. There are no Sales Pitches. No Service Providers.

This event is co-hosted by BWG Connect and Buy Box Experts.

Discussion Topics

  • Size of the Amazon Advertising platform and growth rate for the Cable & TV Networks industry
  • Audience segmentation - How to use Amazon Advertising to target a specific customer groups on the Amazon platform
  • Full list of Advertising products & services available for marketers in the Cable & TV Networks industry
  • How the Cable & TV Networks industry should think about fitting Amazon Advertising, specifically DSP, into overall marketing budgets

Event Partner



Guest Speakers

James Thomson

Chief Strategy Officer at Buy Box Experts

Fortunate to have learned first-hand from thousands of brands and sellers online, I am in the business of advisory services and education, supporting brand executives with issues of channel governance, branding governance, online growth strategies, and pricing standards.

Dave Vermeulen

Director of DSP at Buy Box Experts

Buy Box Experts is a 200+ person agency, supporting brand executives who seek to CONTROL and GROW their Amazon channel businesses. We help develop online governance programs, reduce price erosion issues, and market & optimize products consistently with the brand's overall brand vision.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

March 8, 2021  |  11:30 AM - 12:30 PM EST

Event Format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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