Growing Marketplace Businesses: Hybrid Amazon Models and New Channels Webinar Discussion

June 18, 2020 | 12:00 PM – 1:00 PM EST



Summary:

BWG Connect invites to you participate in an interactive webinar discussion around how to grow marketplace businesses through "hybrid" Amazon models and new channels. 

Join us to learn more about the advantages and drawbacks of various Amazon hybrid go-to-market strategies. We’ll discuss the situations in which a hybrid model works well, how to determine product selection, and the effects in advertising spend, Seller Central, and managing resellers.

We’ll also review how Amazon is likely to respond to your hybrid approach, the metrics to monitor, and the in-house operations capabilities needed for success. In addition, you’ll gain perspective on effective ways to expand into other marketplaces like Walmart.comTarget.comeBay.com, Google Shopping, and more.

There is no cost to join. There are no Sales Pitches or Presentations. No Service Providers.

This event is co-hosted by BWG Connect and Retail Bloom.

This will be a robust conversation and discussion addressing:

What is a hybrid model on Amazon?

Why consider a hybrid model?

Challenges of a hybrid model?

What additional channels are good opportunities for entry?

Guest Speakers

Tom Sesti

Director of Ecommerce at HoMedics

Over the last 25 years, HoMedics has grown into a world leader in personal wellness; manufacturing some of the world’s best known, most innovative brands in personal health, wellness, and electronics in more than 60 countries. The HoMedics brand portfolio includes: The House of Marley, HMDX Audio, and JAM Audio.

Nicole Reich

Managing Director, Retail Bloom

As the Managing Director for Retail Bloom, Nicole oversees all growth and operational aspects of Retail Bloom's Wholesale and Managed Services marketplace teams. She is passionate about helping consumer staple brands strategically craft plans for optimal eCommerce growth, and has honed her ability to guide organizations through their respective challenges and opportunities across the value chain. On Amazon, she is proficient assisting brands with all areas of inventory fulfillment, brand protection, content optimization, and advertising for both 1P and 3P accounts.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Space is limited! Provide your information below and we will be in touch.

Event Information

June 18, 2020 12:00 PM - 1:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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