BWG Connect invites to you participate in an interactive webinar discussion around how to grow marketplace businesses through "hybrid" Amazon models and new channels.
Join us to learn more about the advantages and drawbacks of various Amazon hybrid go-to-market strategies. We’ll discuss the situations in which a hybrid model works well, how to determine product selection, and the effects in advertising spend, Seller Central, and managing resellers.
We’ll also review how Amazon is likely to respond to your hybrid approach, the metrics to monitor, and the in-house operations capabilities needed for success. In addition, you’ll gain perspective on effective ways to expand into other marketplaces like Walmart.com, Target.com, eBay.com, Google Shopping, and more.
|There is no cost to join. There are no Sales Pitches or Presentations. No Service Providers.|
This event is co-hosted by BWG Connect and Retail Bloom.
What is a hybrid model on Amazon?
Why consider a hybrid model?
Challenges of a hybrid model?
What additional channels are good opportunities for entry?
Director of Ecommerce at HoMedics
Over the last 25 years, HoMedics has grown into a world leader in personal wellness; manufacturing some of the world’s best known, most innovative brands in personal health, wellness, and electronics in more than 60 countries. The HoMedics brand portfolio includes: The House of Marley, HMDX Audio, and JAM Audio.
Managing Director, Retail Bloom
As the Managing Director for Retail Bloom, Nicole oversees all growth and operational aspects of Retail Bloom's Wholesale and Managed Services marketplace teams. She is passionate about helping consumer staple brands strategically craft plans for optimal eCommerce growth, and has honed her ability to guide organizations through their respective challenges and opportunities across the value chain. On Amazon, she is proficient assisting brands with all areas of inventory fulfillment, brand protection, content optimization, and advertising for both 1P and 3P accounts.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.