Summary

Technology has the opportunity to address many long time issues with healthcare including access and cost, but in order to be successful, the patient trust needs to be there first. Where are the biggest opportunities for virtual healthcare and how can healthcare providers deliver on a patient-first experience that provides not only convenience but also a level of care on par with in-person visits? To answer this question, Hero Digital surveyed 1,500 people about their expectations and sentiment when it comes to interacting with their healthcare providers. This recently-released study examines different types of virtual care to identify where virtual health makes sense — and where it does not.

BWG Connect, Adobe, Hero Digital & Optum invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.

• Telehealth adoption and openness surged over the past year, with 83% of patients now saying they are willing to seek virtual care.
• Non-urgent sick and wellness visits offer an easy gateway to Telehealth, while the frequency of visits for ongoing condition management makes it a good fit for virtual care.
• Nearly 70% of patients still feel that in-person care is more reliable, though they remain open to telehealth.
• Relationships translate to trust — patients are far more likely to believe a diagnosis from their primary care physician and known specialists.
• While digital experience is less of an “expectation” in healthcare, it is becoming more of a differentiator with over half (56%) of customers expecting easy digital experiences and even more (61%) expecting telehealth options.

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