The generations do not bank the same. How can banks continue to connect with their existing, aging customer base while also attracting new, younger customers? To answer this question, Hero Digital surveyed 1,500 people about their expectations and sentiment when it comes to interacting with their financial institutions. The recently-released study examines several attributes, including trust, convenience, ease of interaction, and connection to identify what is essential for banks to remain competitive, set them apart from their competition, and – most importantly – how these expectations differ by generation.
BWG Connect, Adobe & Hero Digital invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.
|There is no cost to join. There are no Sales Pitches or Presentations. |
This event is co-hosted by Adobe, Hero Digital and BWG Connect.
Director, Industry Strategy Financial Services at Adobe
Adobe Inc. is an American multinational computer software company. Incorporated in Delaware and headquartered in San Jose, California, it has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures and print.
VP Strategy at Hero Digital
Hero Digital is a customer experience (CX) and digital agency that helps businesses grow by bringing moments of Truth & Beauty into people's lives.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.