Exploring New Profit Avenues With Rohan Shah

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Exploring New Profit Avenues With Rohan Shah

Rohan Shah

Rohan Shah is the Co-founder and CRO at Extend, a company that allows merchants to offer extended warranties and protection plans as services. Extend’s technology supports a seamless customer experience by automating brand warranty and protection processes. As a technology entrepreneur, Rohan has spent over a decade scaling both startup and Fortune 500 software companies. Before co-founding Extend, he was the Senior Product Manager at BCG Digital Ventures and the Founder and CEO of WITHIN.

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Here’s a glimpse of what you’ll learn:

  • How brands should consider bottom-line growth
  • The benefits of extended warranties and protection plans
  • Rohan Shah’s strategies for developing customer relationships
  • How can brands adapt to the current market and drive profitability?
  • What services companies can implement to encourage brand engagement and customer lifetime value

In this episode…

With the decline in consumer purchase rates, website traffic is decreasing, causing an increase in conversion costs. So, how can you engage customers to drive bottom-line growth?

Rohan Shah says that instead of creating additional website traffic, brands should focus on enhancing existing customer experiences. He recommends incorporating services such as extended warranties, protection plans, and subscriptions to generate brand affinity and customer relationships. Engaging with consumers on a personal level to solve post-purchase issues ensures customer lifetime value and drives profitability.

In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Rohan Shah, Co-founder and CRO of Extend, to talk about innovative methods to increase profits. Rohan shares how brands should consider bottom-line growth, the benefits of extended warranties and protection plans, and strategies for building customer relationships.

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Guest's Company Profile

Extend

Extend uses technology to modernize the warranty industry. Their platform was built to enable any merchant to offer protection plans – regardless of size.

Connect with Extend
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