Driving Diversified Growth To Maximize Brand Value With Sean Lee

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Driving Diversified Growth To Maximize Brand Value With Sean Lee

Sean Lee

Sean Lee is the Co-founder and President of Cincy Brands, a brand management platform that acquires and accelerates better-for-you consumer goods brands. In his role, he leads M&A, marketing, sales, and commercial functions for Cincy Brands and its portfolio companies. As a marketing executive, Sean has leadership experience in brand-building innovation, digital marketing, eCommerce, general management, and P&L ownership across diverse sectors and business environments. He founded Procter & Gamble’s Zevo brand by identifying the addressable market and product-to-market fit and launched it as a digitally-native brand. 

Here’s a glimpse of what you’ll learn:

  • The importance of revenue diversification
  • Sean Lee shares business models for brands to diversify their revenue
  • What are the benefits and drawbacks of international expansion?
  • Cincy Brands’ criteria for acquiring businesses
  • How brands can allocate their advertising costs
  • Sean discusses Cincy Brands’ methods for scaling businesses
  • Supply chain considerations for revenue diversification and business growth
  • Sean’s advice for acquiring and distributing content

In this episode…

When it comes to brand growth, revenue diversification is a profitable endeavor that allows you to acquire additional funds, sell your brand, or build your portfolio. So, what are some business models you can implement to diversify your revenue and scale effectively?

According to Sean Lee, there are two main business models to leverage based on individual brand goals. The first model involves acquiring multiple retail channels to mitigate losses and maximize brand value for potential sales. International expansion amplifies brand exposure but requires careful consideration of factors, including registration and translation. To optimize this model, it’s essential to establish international partnerships. By developing a personalized marketplace strategy, you can expand your reach and increase profits. 

In today’s episode of The Digital Deep Dive, Aaron Conant chats with Sean Lee, Co-founder and President of Cincy Brands, about diversifying revenue to scale and optimize value. Sean discusses how brands can allocate their advertising costs, the benefits and drawbacks of international expansion, and advice for acquiring and distributing content.  

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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