Digital Engagement Strategies for Media & Entertainment Brands
A candid discussion & virtual networking opportunity with like-minded professionals
August 4, 2020 | 1:00 PM – 2:00 PM EST
BWG Connect and Upland CXM invite you to participate in a unique virtual event that will provide the opportunity to join a 60-minute interactive discussion focusing on transforming customer data into digital intelligence. All attendees are welcome to jump into the conversation at any time to share opinions, give thoughts on strategies, express pain-points and ask questions.
During the session, we'll have a moderated and collaborative discussion about accelerating digital transformation, collecting & creating actionable insights from customer data, improving customer engagement, optimizing personalization & more.
There is no cost to join. There are no Sales Pitches or Presentations. This event is for active SaaS Professionals only. No Service Providers.
This event is co-hosted by BWG Connect and Upland CXM.
Pivoting Your CX Strategy During COVID-19 – Organizations have had to quickly pivot their business strategies to address the current climate of COVID-19. How has COVID-19 affected your digital / customer experience strategy – in the short-term (pivoting) or in the long-term (the new normal?)? Has it caused you to accelerate / pause certain digital initiatives considering the remote environment? How has customer feedback informed your strategies?
Mitigate and Prevent Customer Churn -Traditional methods to mitigate churn are no longer enough. With disruptive, “born digital” competition looming and customer expectations rising, customer retention is paramount. With hundreds of options for anything they desire at their fingertips, your customers need, and expect, more. How can Media & Entertainment companies accurately predict churn across all touchpoints, then act ahead of time to increase customer retention & decrease churn?
Nail the Omnichannel Customer Journey - Customers have multiple ways to interact with Media & Entertainment companies - mobile messaging, web, social media, email, and in-app. This provides flexibility but creates challenges to track, monitor, and understand what’s happening at each touchpoint, especially given disparate systems across the customer journey. What can Media & Entertainment companies do to appropriately collect, analyze & create actionable insights from their digital intelligence, while improving customer loyalty?
Drive Deeper Personalization - Media & Entertainment companies have a unique challenge: turning once-established experiences – flipping through the newspaper or sitting down in front of the TV – into highly personal digital experiences. A whopping 59% of customers say that personalization influences their purchase decisions. Personalization is the number one mechanism to grow and retain customers. Consumers expect personalized experiences from every brand, including their Media & Entertainment service providers. How are companies leveraging digital intelligence to improve personalization and compete effectively with disruptive newcomers and innovative competitors?
Keeping Pace with Technological Disruption - Technology is accelerating at a rapid pace, increasing the demand for technological investment just to keep pace with competitors. Modernizing technology platforms and data storage infrastructure can reap rewards through better customer satisfaction and increased efficiency in operations. What factors are Media & Entertainment companies considering to keep technological innovation strong?
Managing Director at BWG Connect
Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Space is limited! Provide your information below and we will be in touch.
August 4, 2020 1:00 PM - 2:00 PM EST
Roundtable Layout Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS
What is BWG Connect?
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
The Principals of BWG Strategy have decades of experience, both in operating technology businesses and in the finance industry. They have a proven track record of enabling candid roundtable discussions and converting a conversation into actionable ideas.