Developing Your Digital Transformation Roadmap in a COVID-19 World

August 24, 2020 | 1:00 PM – 2:00 PM EST

Summary

Pedowitz Group, Adobe, and BWG Connect invites you to participate in an interactive discussion with industry thought leaders around how COVID-19 is accelerating the need for a digital transformation strategy to be front and center. How are organizations responding now and for the future, challenges faced and solutions implemented.

Discussion Topics

  • The pressure to go digital
  • How organizations are responding to COVID-19
  • History of digital transformation (stats, industry trends, etc)
  • How to map your digital transformation journey
  • How to execute your digital transformation journey

Event Partners


         

There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by Pedowitz Group, Adobe, and BWG Connect.

Guest Speakers

Colby Renton

VP and Principal, Customer Engagement & Digital Transformation at The Pedowitz Group

Colby Renton is an achieved senior marketing strategist who has been in consulting for over 20 years. She works with global enterprise companies who are in the midst of a digital marketing transformation across multiple industries. Her specialties include strategic digital marketing, digital customer experience, business transformation, process design, functional alignment and change management. Colby is currently the VP & Principal, Customer Engagement and Digital Transformation at The Pedowitz Group and has been with TPG for over 7 years.

Majda Anwar

Director of Marketing at The Pedowitz Group

Majda Anwar is a seasoned multi-campaign campaign strategist focused on connecting business objectives to revenue results through campaign strategy, design, and execution at scale She has helped over 100 organizations around the world transform their campaigns into lead generating, revenue contributing machines. Majda is currently the Director of Marketing at The Pedowitz Group and has been with TPG for over 12 years.

Danny Dalton

Industry Strategy Manager at Adobe

Danny joined Adobe Systems in 2010 and has held several different roles within the company, most recently as a member of Adobe’s Industry Strategy team focused on the B2B space. In this capacity, he defines Adobe’s POV and go-to-market strategy for the B2B organizations. Danny also provides marketing thought leadership and works with top-tier brands providing guidance on digital transformation and marketing excellence topics and is a frequent speaker at industry conferences and events.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Space is limited! Provide your information below and we will be in touch.

Event Information

August 24, 2020 1:00 PM - 2:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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