Connected Consumer: Expanding Direct to Consumer Channels with Coca-Cola Adobe

Connected Consumer: Expanding Direct to Consumer Channels with Coca-Cola

March 3, 2021 | 1:00 PM – 2:00 PM EST

Summary

The adoption of commerce accelerated in 2020 by 4-6 years. Building a global, multifaceted commerce strategy requires understanding the connected consumer, supply chain, and regional threats and opportunities. Coca-Cola leveraged their early investments in D2C and iterated based on insights and data to satisfy demand while staying closely connected to their consumers.

BWG Connect invites you to join Coca-Cola, Bounteous, and Adobe for a moderated roundtable discussion on expanding direct to consumer channels. The event focuses on understanding why D2C is a necessary investment for Consumer Packaged Good (CPG) brands, and the importance of data and insights for driving successful digital experiences.

There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by Adobe, Bounteous, Coca-Cola, and BWG Connect.

Discussion Topics

How Coca-Cola kept up with the demand and increase in adoption of commerce in 2020.
Why data and insights are essential for creating a brand building commerce strategy.
The success of Coca-Cola’s utilization of Adobe’s Experience Cloud solutions to bring its digital customization to life.
The role Amazon plays in complementing an omnichannel commerce strategy.

Event Partners

Guest Speakers

Matt Tarallo

Global VP of Amazon, Coca-Cola

Jennifer Brevick

Group Director, Marketing and eCommerce, Coca-Cola

Enrique Negrete

Sr Director D2C Services LATAM, Coca-Cola

Raghu Kakarala

EVP, Commerce, Bounteous

John Telford

SVP, Vertical Solutions, Bounteous

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

March 3, 2021 | 1:00 PM - 2:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers

On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout

Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.