China eCommerce & Cross-Border Outlook

Q&A with one of the world's leading eCommerce Experts for the China / APAC Market

 March 2, 2021  |  10:30 AM – 11:30 AM EST


This Q&A session will cover some of the key questions regarding the performance of China's leading digital sales & marketing channels for brands that are selling products in the APAC market. The conversation will highlight relevant data points, customer case studies & expectations for how the digital ecosystem may evolve over the course of 2021.

There is no cost to join. There are no Sales Pitches. No Service Providers.

This event is co-hosted by BWG Connect and WPIC.

Discussion Topics

  • Unique and timely with Web Presence in China (WPIC), a full-service digital marketing agency that specializes in running campaigns across Tmall,, Baidu, WeChat, Sina Weibo, Rakuten & more.
  • Updates on performance trends across the leading Chinese eCommerce marketplaces (,, PinDuoDuo, NetEase)
  • Results of the Chinese New Year sales holiday
  • Perspectives on the leading Chinese eCommerce sales channels (, Alibaba,, PinDuoDuo, Kaola, Rakuten, etc) 
  • Paid media budget share trends - how is the pace of ad media spend tracking across Baidu, Tencent, Alibaba, & ByteDance (Tik Tok)? What are the key drivers behind these budget share changes?
  • Views on online grocery expansion, the logistics battle between JD & BABA, cross-border commerce, the current state of the regulatory landscape within China & more.

Q&A Session Experts

Guest Speakers

Joseph Cooke

President at WPIC

Beijing-based digital-entry and web-marketing firm capturing audience and market share in China's emerging consumer market. Core competencies include brand localization, SEO, SEM, PPC, Chinese web-development and digital tactics all aimed at building non-Chinese brands' audience and presence in China.

Jacob Cooke


WPIC Marketing + Technologies drives online revenue for global brands in China and Japan through data, analytics, e-commerce solutions, essential support services, and more. With over 15 years of Western management and Chinese and Japanese operations in digital and IT sectors, WPIC has successfully deployed and grown over 400 brands in Asia and has global reach across China, Japan, Asia Pacific, North America and Europe.

Event Moderator

Bill Williams

Founder and CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Provide your information below and we will be in touch.

Event Information

March 2, 2021  |  10:30 AM - 11:30 AM EST

Event Format

Q&A Session Layout
Featuring 1 Moderator, 2 Industry Experts & the option to contribute by asking questions or sending them to our team to ask on your behalf
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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