Winning Q4 Creative: Strategies for Optimizing Content Spend

Oct 5, 2022 1:30 PM2:30 PM EDT

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Event Description

With budgets tightening and pressure to perform in Q4, optimizing your content spend is crucial to finishing the year out strong.

Join us for this event with creative experts from Cohley and Marpipe, where you’ll learn strategies for increasing the ROI of your content through effective iteration and testing.

BWG Connect & Cohley invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • How to use multivariate testing to drive ad performance in Q4
  • Tactics to reduce content spend while maintaining performance
  • Cost-effective testing strategies for BFCM and beyond
  • Tapping into new content types, such as UGC, to entice shoppers without breaking the bank

Event Partners

Cohley

Cohley is a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more.

Connect with Cohley

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Erin McCarthy LinkedIn

Director of Customer Success at Cohley

Erin McCarthy is the Director of Customer Success at Cohley, a software platform that connects brands and creators to generate channel specific content at scale. She brings years of experience in building impactful relationships, delivering strategic value, and a deep knowledge of the ever-changing digital marketing space.

Susan Wenograd LinkedIn

VP, Marketing at Marpipe

Susan Wenograd is the VP of Marketing at Marpipe, a multivariate creative testing platform that enables marketers to get data on every creative element in their ads. She has spent over 20 years in digital marketing both for brands and agencies, leading marketing teams and delivering millions in revenue for a multitude of brands.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Erin McCarthy LinkedIn

Director of Customer Success at Cohley

Erin McCarthy is the Director of Customer Success at Cohley, a software platform that connects brands and creators to generate channel specific content at scale. She brings years of experience in building impactful relationships, delivering strategic value, and a deep knowledge of the ever-changing digital marketing space.

Susan Wenograd LinkedIn

VP, Marketing at Marpipe

Susan Wenograd is the VP of Marketing at Marpipe, a multivariate creative testing platform that enables marketers to get data on every creative element in their ads. She has spent over 20 years in digital marketing both for brands and agencies, leading marketing teams and delivering millions in revenue for a multitude of brands.

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Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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