Since the pandemic, QR codes have become ubiquitous. QR codes are becoming a critical part of a brand’s tech stack as a seamless way to connect with customers, capture data and share relevant brand content.

Learn from experts why and how to best use QR codes in marketing. Listen to experts discuss strategies, tools, and techniques to take your QR Code strategy to the next level and make the most out of this channel to connect with your customers.

BWG Connect & Brij invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

• Why You’re Missing out if you’re not using QR codes
  • Provide a new brand engagement point in historically dark channel
    • Share relevant information with them
    • Educate on the brand and product
    • Give customers another way to get in touch
  • Collect customer data (name & email) from retail and unknown channels like Amazon and retailers
  • Commerce - seamless reorder opportunities
  • Drive Retail Velocity
• Omnichannel Marketing Strategy
  • What does being omnichannel mean and why is this important in today’s brand landscape
    • Shift from DTC focus to being in retail
  • Why you should be using QR codes
  • How to “bridge” retail and DTC with QR codes.
• Effectively using & managing QR Codes
  • QR Codes vs. QR Code Experiences
  • What not to do
  • Best practices
  • How to improve strategy if currently using them
• Customers know how to use QR codes and these other brands are doing it so you should too
• Big brands Using QR Codes: Coca Cola, Sodastream, Health-Ade, Flow Hydration, Pepsi, Heineken
  • Case Study: Coca Cola vs. Dr. Pepper QR Code Usage