Why You Should be Using QR Codes

An Untapped Opportunity to Connect with your Customers

Jun 20, 2023 1:30 PM2:00 PM EST

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Event Description

Since the pandemic, QR codes have become ubiquitous. QR codes are becoming a critical part of a brand’s tech stack as a seamless way to connect with customers, capture data and share relevant brand content.

Learn from experts why and how to best use QR codes in marketing. Listen to experts discuss strategies, tools, and techniques to take your QR Code strategy to the next level and make the most out of this channel to connect with your customers.

BWG Connect & Brij invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Why You’re Missing out if you’re not using QR codes
    • Provide a new brand engagement point in historically dark channel
      • Share relevant information with them
      • Educate on the brand and product
      • Give customers another way to get in touch
    • Collect customer data (name & email) from retail and unknown channels like Amazon and retailers
    • Commerce - seamless reorder opportunities
    • Drive Retail Velocity
  • Omnichannel Marketing Strategy
    • What does being omnichannel mean and why is this important in today’s brand landscape
      • Shift from DTC focus to being in retail
    • Why you should be using QR codes
    • How to “bridge” retail and DTC with QR codes.
  • Effectively using & managing QR Codes
    • QR Codes vs. QR Code Experiences
    • What not to do
    • Best practices
    • How to improve strategy if currently using them
  • Customers know how to use QR codes and these other brands are doing it so you should too
  • Big brands Using QR Codes: Coca Cola, Sodastream, Health-Ade, Flow Hydration, Pepsi, Heineken
    • Case Study: Coca Cola vs. Dr. Pepper QR Code Usage

Event Partners

Brij

Brij helps brands create QR Code Experiences for their products, allowing customers to register, reorder, and more with a scan.

Connect with Brij

Guest Speaker

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Kait Stephens LinkedIn

Co-Founder and CEO at Brij

Kait Stephens the CEO of Brij, Host of the Omnichannel Marketer Podcast, and the Queen of QR Codes. Previously she was a private equity investor where she focused on retail and commerce. She has 10 years of experience in the omnichannel e-commerce and retail sector.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Kait Stephens LinkedIn

Co-Founder and CEO at Brij

Kait Stephens the CEO of Brij, Host of the Omnichannel Marketer Podcast, and the Queen of QR Codes. Previously she was a private equity investor where she focused on retail and commerce. She has 10 years of experience in the omnichannel e-commerce and retail sector.

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Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Senior Digital Strategist Tiffany Serbus-Gustaveson runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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