Why High-Growth eCommerce Brands are Going Headless

Jun 28, 2022 1:30 pm2:00 PM EDT

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Here's what we talked about

  • If brands have complexities that can’t be easily solved by traditional eCommerce platforms, they should consider going headless. Such complexities could include:
    • Subscriptions
    • Selling into multiple countries
    • High SKU counts
    • Specific functionality that isn’t offered by Shopify et al (e.g., Try Before You Buy)
  • Ecommerce leaders are challenged to grow online sales year-over-year, which requires innovation in the way you’re selling online. One way to do this is through your ecommerce platform
    • Native features for creative selling such as - buy buttons, subscriptions, quizzes, try before you buy
    • API-first means unlimited flexibility - never hear ‘the platform can’t support that again’
  • Headless means unlimited flexibility but it does not mean hundreds of engineers. Quite the opposite in fact!
    • You eliminate the burdensome, resource consuming need for maintenance and instead your engineers can focus on growth initiatives.

Event Partners

Swell

Swell is a customizable headless ecommerce platform that supports unique business models and customer experiences. Their goal is to make ecommerce accessible for everyone with a platform suitable for both B2C and B2B models.

Guest Speakers

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Greg Hoskin

Head of Solutions Engineering

Greg leads the Solutions Engineering team at Swell, working with merchants to help grow their businesses using the power of headless.

Allison Wasz

Director, Partner & Agency Marketing at Swell

Allison leads Partner Marketing for Swell’s technology and agency partners spearheading co-marketing within the partner ecosystem.

Kelsey Kinney

Product Marketing Manager at Swell

Kelsey drives all things Product Marketing at Swell and is a passionate advocate for making ecommerce better for everyone.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Greg Hoskin

Head of Solutions Engineering

Greg leads the Solutions Engineering team at Swell, working with merchants to help grow their businesses using the power of headless.

Allison Wasz

Director, Partner & Agency Marketing at Swell

Allison leads Partner Marketing for Swell’s technology and agency partners spearheading co-marketing within the partner ecosystem.

Kelsey Kinney

Product Marketing Manager at Swell

Kelsey drives all things Product Marketing at Swell and is a passionate advocate for making ecommerce better for everyone.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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