Why eCom Replatforming Projects Fail & How to Succeed at Digital Transformation

Jun 7, 2021 3:30 pm4:30 PM EST

Summary

Developing an eCommerce experience with a foundation that is built to last is challenging & much more time consuming than most executive teams realize. This discussion will cover the key mistakes that B2C brands that traditionally sell wholesale & B2B businesses typically make when attempting to launch an eCommerce site.

We'll discuss fundamental topics through advanced strategies including platform selection, understanding when it is time to re-platform, holistic eCommerce website do's & don'ts and more.

BWG Connect & Redstage invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Where should digital focused professionals begin when beginning a Digital Transformation project? What should be top of mind?
  • What are the 'red flags' that companies should be cognizant of for understanding when to begin the re-platforming conversation internally?
  • What are the core functions that organizations should consider when evaluating whether or not their current eCommerce platform is built to scale & grow?

Event Partners

Guest Speaker

Matt Heitzer

Lead Solution Engineer for Linnworks in North America

Matt Heitzer is the Lead Solution Engineer for Linnworks in North America. He's spent his entire career in technology, building, connecting, and implementing various total commerce SaaS applications - front-office eCommerce, sales, and marketing solutions as well as back-office ERP systems to drive growth, automation, and operational control for his clients.

Adam Morris

CEO at Redstage

Founded in 2008, Redstage specializes in eCommerce web design, development, growth, and strategy, driving the evolution of digital commerce across the planet. Our award winning agency provides support for a multitude of diverse market demands for B2B and B2C companies, with scalable services for any size enterprise.

Matt Jasper

Head of Digital Transformation Solutions at Redstage

Redstage creates B2B digital leaders through enterprise eCommerce design, development, strategy, and support. Our consultants and engineers have been hand-picked from the industries we serve, giving us deep insight into solving highly specific business challenges. Our team helps enterprise companies navigate the difficult terrain of the digital landscape by finding and implementing effective eCommerce solutions, so you can focus on your core business.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

Jun 7, 2021 3:30 pm - 4:30 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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