Web Deployment Efficiency: Accelerating Time to Market and Enhancing Security

Jun 13, 2024 1:30 PM2:30 PM EST

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Here's what we talked about

  • Speed to Market Story: Understanding the importance of rapid deployment and enabling digital teams for faster market entry.
  • Business Team Empowerment: How empowering business teams to build experiences can lead to accelerated time to market.
  • Conversion Rate Optimization (CRO): Addressing issues such as slow site speed and suffering conversions
  • Testing and Personalization: Discussing the extensive testing with tools like Optimizely, the challenges faced, and the cost implications.
  • CI/CD Pipeline: Leveraging Edgio CI/CD for seamless pushing to production and its impact on deployment ease.

Event Partners

Edgio

Edgio is a next generation Edge performance and security platform who has patented a way to extend the edge of the network to the browser of devices. This enables sub-second page loads, security to live at the edge (protecting all your API’s and immediately blocking bad bots while allowing good bots in) all in a bundled all you can consume model with fixed pricing which averages a 40%+ savings off of current spend.

Connect with Edgio

Guest Speakers

Howie Ross LinkedIn

Senior Director of Product Management at Edgio

With over 15 years of experience in product and engineering leadership, Howie has worked for startups, agencies, and financial services companies, building websites, apps, e-commerce systems, and cloud / edge platforms. Currently, Howie Ross leads the Web Performance and Edge Computing product lines as the Senior Director of Product Management at Edgio. He is the driving force behind Edgio Applications, A web performance and security platform.

Howie used to have a lot of hobbies like brewing beer, organizing meetups, including CTO School Philly, and being on charitable organization boards like the Philly Awesome Foundation. Now, he's happily the father of twin boys, and is very into coffee.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Peter Fogelsanger LinkedIn

Head of Presale and Strategic Enablement at Uniform

Peter is a marketing technologist and product evangelist. Prior to Uniform Peter was VP and Global Head for Partnerships and Enablement at Contentstack, building the program from the ground up which produced over $22M in pipeline. Prior to Contentstack, Peter was VP of Partner Engagement (N.A.) at Thunderhead an omni-channel customer journey and personalization platform OEM’d by Salesforce’s as Interaction Studio. Earlier in his career, Peter spent 8 years at leading CMS vendors Sitecore and SDL and 12 +years with digital agencies focused on digital transformation. Major clients have included FedEx, Charles Schwab, Humana, Duke Energy, TD Bank, Stanley Black & Decker, Nasdaq, Marriott, and the Veterans Administration.

Roger Willis LinkedIn

Division Web Dev Manager / Sr. Solutions Architect, Marketing, at Universal Technical Institute

With over 12 years of experience, Roger has spearheaded the web development team at Universal Technical Institute (UTI), guiding them through a series of strategic website transitions. His vision for the future of UTI's digital presence led him to move the website from Sitecore to Sitefinity, and most recently, to a cutting-edge MACH architecture with Uniform and Edgio. This innovative approach prioritizes future-proofing UTI's technology and creating exceptional digital experiences. Uniform, a powerful visual layer, enables user personalization and A/B testing, while Edgio brings flexibility, security, and a streamlined CI/CD pipeline. Together, these platforms empower UTI's website to adapt to new technologies and user needs for years to come.

Andrew Presnell LinkedIn

CRO Manager at Universal Technical Institute

Andrew transitioned from a Senior Full-Stack Web Developer role to his current position as Manager of Conversion Rate Optimization (CRO) at Universal Technical Institute (UTI). Leveraging over 6 years of experience building websites, crafting custom landing pages, and conducting CRO/A/B testing, Andrew played a key role in architecting UTI's new website. This innovative architecture utilizes a MACH-style approach with Uniform and Edgio.

Event Moderator

Howie Ross LinkedIn

Senior Director of Product Management at Edgio

With over 15 years of experience in product and engineering leadership, Howie has worked for startups, agencies, and financial services companies, building websites, apps, e-commerce systems, and cloud / edge platforms. Currently, Howie Ross leads the Web Performance and Edge Computing product lines as the Senior Director of Product Management at Edgio. He is the driving force behind Edgio Applications, A web performance and security platform.

Howie used to have a lot of hobbies like brewing beer, organizing meetups, including CTO School Philly, and being on charitable organization boards like the Philly Awesome Foundation. Now, he's happily the father of twin boys, and is very into coffee.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Peter Fogelsanger LinkedIn

Head of Presale and Strategic Enablement at Uniform

Peter is a marketing technologist and product evangelist. Prior to Uniform Peter was VP and Global Head for Partnerships and Enablement at Contentstack, building the program from the ground up which produced over $22M in pipeline. Prior to Contentstack, Peter was VP of Partner Engagement (N.A.) at Thunderhead an omni-channel customer journey and personalization platform OEM’d by Salesforce’s as Interaction Studio. Earlier in his career, Peter spent 8 years at leading CMS vendors Sitecore and SDL and 12 +years with digital agencies focused on digital transformation. Major clients have included FedEx, Charles Schwab, Humana, Duke Energy, TD Bank, Stanley Black & Decker, Nasdaq, Marriott, and the Veterans Administration.

Roger Willis LinkedIn

Division Web Dev Manager / Sr. Solutions Architect, Marketing, at Universal Technical Institute

With over 12 years of experience, Roger has spearheaded the web development team at Universal Technical Institute (UTI), guiding them through a series of strategic website transitions. His vision for the future of UTI's digital presence led him to move the website from Sitecore to Sitefinity, and most recently, to a cutting-edge MACH architecture with Uniform and Edgio. This innovative approach prioritizes future-proofing UTI's technology and creating exceptional digital experiences. Uniform, a powerful visual layer, enables user personalization and A/B testing, while Edgio brings flexibility, security, and a streamlined CI/CD pipeline. Together, these platforms empower UTI's website to adapt to new technologies and user needs for years to come.

Andrew Presnell LinkedIn

CRO Manager at Universal Technical Institute

Andrew transitioned from a Senior Full-Stack Web Developer role to his current position as Manager of Conversion Rate Optimization (CRO) at Universal Technical Institute (UTI). Leveraging over 6 years of experience building websites, crafting custom landing pages, and conducting CRO/A/B testing, Andrew played a key role in architecting UTI's new website. This innovative architecture utilizes a MACH-style approach with Uniform and Edgio.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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