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Walmart Marketplace 101: Understanding 1P & 3P Best Practices

Oct 29, 2024 12:00 PM - 1:00 PM EST

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Here's what we talked about

  • Introduction to Walmart's 1P vs. 3P Models
    • Define Walmart’s first-party (1P) and third-party (3P) seller models. Highlight the key differences, including pricing, inventory management, and seller control.
  • Optimizing Your Listing for Walmart Marketplace Success
    • Best practices for creating and optimizing product listings on Walmart Marketplace. Focus on keyword strategies, imagery, pricing, and product descriptions to maximize visibility and sales.
  • Inventory Management and Fulfillment Strategies
    • Explore inventory management techniques and fulfillment options (e.g., Walmart Fulfillment Services, drop shipping) for both 1P and 3P sellers. Discuss the advantages of each approach and strategies for balancing stock levels with demand.
  • Leveraging Walmart’s Advertising and Marketing Tools
    • Overview of Walmart’s advertising solutions and marketing tools available to both 1P and 3P sellers. Provide actionable tips for using Walmart Connect, sponsored listings, and promotions to increase traffic and conversions.
  • Navigating Compliance and Customer Service Expectations
    • Discuss Walmart’s policies around product compliance, returns, and customer service. Provide guidance on maintaining high seller ratings, minimizing issues, and ensuring adherence to Walmart’s operational standards for both 1P and 3P sellers.

Event Partners

SellCord

SellCord is a full-service agency that provides assistance on everything from onboarding and PPC to full-service account management.

Connect with SellCord

Guest Speaker

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Michael Lebhar LinkedIn

CEO at SellCord

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Michael Lebhar LinkedIn

CEO at SellCord

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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