Visual Benchmarks & Best Practices

Winning the Center Aisle on the Digital Shelf in 2022

Dec 1, 2021 3:00 pm4:00 PM EST

Summary

Ecommerce is forecasted to account for over 10% of U.S. grocery sales in 2022, doubling the pre-pandemic forecast. With consumers scrolling through a Statue of Liberty worth of images and videos each day, brands will need to create highly attractive visual experiences on their product detail pages in order to reap the sales growth from the channel.

Join us as we outline the image benchmarks and best practices you need to know to capture the eye and wallets of online grocery shoppers!

BWG Connect & Vizit invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • The importance of creating retailer specific image strategies
  • The hero and carousel image design elements which drive attention with Amazon, Walmart, Target and Kroger shoppers
  • How to leverage Visual Intelligence to monitor and optimize your digital shelf imagery at scale

Event Partners

Guest Speaker

Adam Colasanto

Director, Consumer Insights, VIZIT

Adam Colasanto is the Director of Consumer Intelligence at Vizit. His specialties include text analytics, insights, innovation, social listening, leading research teams, and traditional research with qualitative and quantitative studies. He has a proven track record of helping brands and agencies attain actionable insight to make smarter business decisions.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

Dec 1, 2021 3:00 pm - 4:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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