Unlocking the Power of 3D Visual Content for Home Product Brands

Sep 14, 2021 11:00 AM12:00 PM EST

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Key Discussion Takeaways

Companies are always looking for new ways to stay with the times. Technology continues to grow at lightning speeds, especially in the world of eCommerce. New tools and software are released every day to solve pressing issues for brands. The most important is presentation — finding a new way to market and display your product to an audience that’s hard to impress. Any innovation in presentation can easily distinguish your offerings from the rest.

In this virtual event, Aaron Conant hosts Katy Stark and Stéphane Ollier of Threekit to learn more about the software and the current state of eCommerce presentation. They explain how Threekit has moved into home product brands and how their technology continues to expand. They then dive into topics of the online marketplace, B2B use, and the power of customization.

Here’s a glimpse of what you’ll learn:


  • How Threekit utilizes technology to help customers visualize online products
  • Where the online market is heading and what customers expect
  • Converting potential customers after using the software
  • The different ways that Threekit can be used in B2B scenarios
  • How Threekit is effective for various industries
  • Customer experience and how they interact with the software
  • How customization can transform the customer’s experience
  • Using Threekit as an interactive parts catalog
  • The time frame for implementing Threekit
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Event Partners


Threekit uses 3D and augmented reality to improve the eCommerce landscape and provide better customer experiences for shoppers and business buyers everywhere.

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Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Katy Stark

Senior Account Executive at Threekit

Katy Stark is an experienced account executive, serving as the Senior Account Executive for ThreeKit. She has been working for renowned eCommerce software companies since 2013 when she joined Oracle as an Application Sales Representative. Since then, Katy has worked with Salesforce and Qualtrics. Outside of her career, she still volunteers with The Cinnamon Trust to help pet owners in need.

Stéphane Ollier

Manager Sales Engineering, EMEA at Threekit

Stéphane Ollier has a long, fruitful career in software and sales. He is the Manager of Sales Engineering, EMEA at Threekit. He got his start in 1987 as a software engineer before transitioning to technical presales. Before joining Threekit, he was the Presales Director at SAP for almost eight years, and then at Virtustream, he was the Presales Senior Manager.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Katy Stark

Senior Account Executive at Threekit

Katy Stark is an experienced account executive, serving as the Senior Account Executive for ThreeKit. She has been working for renowned eCommerce software companies since 2013 when she joined Oracle as an Application Sales Representative. Since then, Katy has worked with Salesforce and Qualtrics. Outside of her career, she still volunteers with The Cinnamon Trust to help pet owners in need.

Stéphane Ollier

Manager Sales Engineering, EMEA at Threekit

Stéphane Ollier has a long, fruitful career in software and sales. He is the Manager of Sales Engineering, EMEA at Threekit. He got his start in 1987 as a software engineer before transitioning to technical presales. Before joining Threekit, he was the Presales Director at SAP for almost eight years, and then at Virtustream, he was the Presales Senior Manager.

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Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.

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Discussion Transcription

Aaron Conant 0:18

Happy Tuesday everybody. My name is Aaron Conant, I'm the Co-founder and Managing Director of BWG Connect. We're a massive networking and knowledge sharing group to 1000s of brands. And we do exactly that. We network, and we now share together to stay on the new on top of the newest trends, strategies, pain points, whatever it is that shaped in the digital space as a whole. You know, we, I talked with 30 plus brands a week, just kind of in an advisory role around everything that we're hearing across the board, what those newest trends are, when the same topics come up over and over again, the same pain point. So we host an event like this, we actually reach out to the top recommended partners we have in the space coming from the brands within the network. So we'd love to jump on on a call with anybody on the line today, kind of give a quick rundown of what we're seeing take place a strategy, but also get your recommendations on, Hey, who are the top and the best service providers that are out there that are helping you grow your business, a couple housekeeping items as we kick it off, or we're starting three to four minutes after the hour, we're going to wrap up with you know, for five minutes to go in the hour as well, we're gonna give you plenty of time to get on to your next meeting without being late. Last thing is we want this to be as educational and informational as possible. So at any point in time you have any questions, just go ahead and drop them into the chat there. Or you can always email me Aaron, aaron@bwgconnect.com and, you know, we can feel questions that way that includes an hour after the call, you know, tomorrow next week, anytime you have a question in the digital space, never hesitate to reach out, I'm more than happy to set up some time to connect on it. And obviously, you know, you need any help with digital strategy hold any pain points. I love having those conversations. So when it comes to pain points, you know, something just kind of noting and kind of the pre call chitchat there was, you know, if you look back a year, a year and a half ago, content was something people were kind of concerned about looking into, in different forms of it and the generation of it, and you know, the cost of it. And now at this point in time, it's one out of every three conversations that I have people are concerned about, hey, what is the newest ways of developing content out there? How do I get the most interactive content? How do I produce a lot of it at a lower cost. And so I just thought this was a great, you know, conversation as a whole, we've got great friends, partners and supporters of the network over Threekit. And they're helping a ton of brands out in the network as well. And so they've got a really neat product, but also a lot of data around, you know, the impact of having like, really, really good content. So, you know, I'll kind of kick it over to the team at Threekit, Katy, Stephane, if you want to jump in, you know, brief intro on yourself, but on Threekit, that would be awesome. And then we can kind of go through some of the deck here. Sound good.

Katy Stark 3:05

Absolutely. And first of all, thank you so much for having us. It's a lovely, lovely to be here and to meet everyone. So it's probably a good afternoon on our side, but probably a good morning for a lot of the audience members. So thank you again, for having us. So what I, what I planned to do was spend maybe 15 minutes or so just walking through a little bit of context, a little bit around Threekit and what we're seeing as general trends, and how we can look to go towards supporting those. And then my colleague, Stephane who's our senior solution engineer here, which love to spend some time walking through some actual examples, and you know, different different scenarios just to paint a little bit of a picture around how we can help as well. So just while you know, maybe you're getting settled or grabbing a coffee or something, you're very welcome to scan the QR code that you can see there on screen, you can start to play around with some 3d and AR experiences yourself on your own mobile device. So have a little bit of fun while we're walking you through this in the background. So I've already introduced ourselves. So just to paint a little bit of a picture. So a lot of you may may or may not have heard around who we are and what we do. So Threekit basically specializes in product visualization, especially when it comes to visual configuration. So if you're not familiar with the term visual configuration, it's in its simplest and purest format. It is allowing customers to be able to visualize all of the different permutations and options that your products can come in. So we know with that journey, we're looking to make customer experiences much more immersive and much more interactive. So a little bit of our history. So our founder is a guy called Ben Houston and he started In the wonderful world of Hollywood, so if you're a fan of Game of Thrones, or Harry Potter, for example, you will have seen the foundational work that went to onwards creating Threekit. Ben obviously took a sidestep away from what he was doing back in his Hollywood days. And he wanted to focus more on the world of digital, and allowing customers to have this, you know, beautiful customer experience, journey, and easily allow them to scale with all of those different variants that they may have in their portfolio. If we shoot forward to today, we are the global leader when it comes to visualization in the industry. I'll come on to a little bit more around you know, how we do that and what our platform actually involves. But just to give you a sense, we actually are completely agnostic when it comes towards, you know, other systems that you may be working with today. So whether that is an eCommerce platform, whether that is a CRM or CQ solution, whether that is backend, e RP, we have connectors into many of those systems. But we also have open API so that we can look to share data, and obviously support a beautiful, not only customer experience, journey, but also internal experience journeys as well. Great. So maybe we can spend a little bit of time now around, you know, what the market is really doing, and how we are supporting our customers here. So generally speaking, and of course, you know, we can fine tune this towards the home goods, industry. But what we're seeing generally across the board, is that end consumers, whether that is on a b2b side or a b2c side, you know, the the, the journey is very similar, I would say, and that is that people at the end consumer level, want to have something that is visual, and flexible, and personal. And the more that you're able to provide that flexibility, and that convenience around that personalization, and interactivity, the more significant goals that you will look to have. So here at Threekit, what we're looking to do is to bridge the gap between commercial and creative. So the creative, of course, is having something that is beautiful. And it's something that is actually accurate in terms of the product that you're looking to showcase, as well as obviously commercially being able to showcase what those different permutations may come in. And of course, align with your your wider architecture around the impact that those different changes could bring to the business. So what let's, let's actually take a look at some general stats. So rather than Threekit data, we can look at some general statistics across the board. So if we were to take a look, we can see that, you know, people actually want to be able to interact more, they want to be able to have more of that personalized experience, they want to be able to play with augmented reality and see something really fit in their space. So if I take a maybe a simpler, simpler example of maybe a furniture items, so if we take a sofa or a table set, for example, you know, being able to not only configure that to actually suit the different, you know, fabrics, or the different legs, or the different styles, or the different pillows that might be complimentary to that sofa. But taking it a step further and actually being able to see it in my own living room to see it in, in situ of where you know, other items might be, you know, looking to be located, seeing if it's actually going to, you know, suit that particular space, or actually see if it could fit through my doorway, because maybe I've got a narrow hallway. So it's allowing customers not only to have that digital factory Digital Studio, if you like, but a personalized Digital Studio. So it's accommodating their own unique needs. And that can actually have a significant impact not only on the customer experience, but also on your brand. So with that we we've seen that there is data towards you know, customers about she stopped their purchasing processes with other businesses, because they found really, you know, more interactive, more flexible experiences elsewhere. So it is no, I would say it's Paramount that organizations are getting ahead of this as soon as possible. Okay, so a few more incidents interesting statistics here, and then we'll go into a little bit more of the fun stuff. So, there are many different areas that visual configuration can look to support within a business. So not only can it help towards your, your digital presence or enhancing your website experience and your eCommerce, but it can also support you know, other areas of the business, whether that might be towards marketing, whether that might be towards, you know, providing data to your, your manufacturing team, it can obviously help to also support in store sales experiences, support your sales teams, maybe, you know, having an iPad in store and being able to configure something there, and then with a customer in the field. So there are lots of different areas that we're seeing, you know, where we can look to help. And, you know, we would be delighted to tailor, you know, a unique ROI for your, for your businesses, if it's of interest. But, you know, some of the areas that we've seen are certainly around increasing conversion, increasing visitors to the website, increasing order value, reducing return rates, because customers are much more confident that what they're actually purchasing is actually going to be suitable for, for what they're looking for. So, again, we can, you know, be delighted to tailor this accordingly to you and your business. But hopefully, this will give you some areas around, you know, what we're seeing in terms of various different customers that we've been working with.

Aaron Conant 11:18

I think it's great from the standpoint of what do I hear a lot from brands right now is, you know, it costs so much more to get people in top of the funnel, right at this point in time. iOS 14.5 update has affected people, I think more than than they thought it would as a whole. And so there's this huge focus on how do I optimize? And how do I cater to those people I finally got on the site. Right, once I have them, and one of the things I can do to maximize, you know, their lifetime value, but also how do I get them to check out? How do I give them the confidence and then the back end? How do I make sure they don't do they don't return it? Right. And so, you know, the content pieces? The biggest portion of that? I think so. Now, these are great stats, don't love it. Just you know, it just comes up all the time in my conversations right now is once we got them on site, how do I convert them in? And you know, what are the tools that helped me do it? So awesome? Well, yeah. Yeah, one quick reminder, as others you have questions along the way, drop into the chat or email them to me, Aaron aaron@bwgconnect.com And we'll get them, we'll get them answered. So yeah.

Katy Stark 12:30

Absolutely. And it's a one point that I'm sure that Stefan is going to cover during the during the demos is that, you know, we get asked a lot of questions around Well, how, you know, can a customer actually see a saved configuration. So if I go ahead and play around with different options, and, you know, want to go ahead, and, you know, view what that looks like, or maybe I configure my Sofer and want to share that with my husband, before we go ahead and buy it, you know, how easy is it to actually go ahead and do that. So, you know, with Threekit, we have this safe configuration URL, so not only can that actually be shared, you know, to husbands, to wives, to partners, etc. But it can also be leveraged, of course, for marketing for campaign work for advertising, as well as feeding into your analytics around what kind of combinations or which types of products are becoming popular. And that can obviously feed into supply chain and product design. And you know, what's going to be popular over the coming season. So there's lots of things that we can look to look to provide value on in that area as well.

Aaron Conant 13:38

So quick question comes in, and maybe we'll get to this is around, can you expand on the b2b side? So is this using trade shows? Or is this? How are you 67% of b2b buyers don't want to salesperson as your primary source of information, like how are you? How do you see it on the b2b side?

Katy Stark 13:57

Yeah, it's a fascinating question. So the answer is yes, it, of course can be used in trade shows for, you know, new products or exhibits that you may want to be showing at a trade show. Of course it can, but what we're actually seeing as fate becoming more significant, is, you know, b2b buyers are acting more and more like b2c buyers, if that makes sense. So what we're actually seeing is it's becoming a little bit more of a gray area. And so a lot of our b2b customers are looking towards providing an experience on their website, which is more accommodating towards flexibility, showcasing some level of immersive experience, and then having a trigger that would go towards a salesperson, so maybe I can configure, you know, a portion of my product, let's say, to start that journey. And then that would then feed down as a trigger to sales to say, you know, this customer is interested in this product, they've started configuring to this point And the beauty around that is you know that it's a genuine qualified lead, because they've already started that journey. They're already educated in what your products are doing. And then the salesperson can then take over and use that configured URL that I referred to earlier to understand what they've already started, and then continue the journey more effectively with, you know, either adapting or changing the product is required. But it's it helps one with communication, too, with qualified leads, and three, obviously, closing closing opportunities with new customers faster.

Aaron Conant 15:38

Yeah, I mean, I, I guess, when you really step back, and you think about it, so the oldest millennials now 38. They said, Hey, so they're in buying rolls. Right? And they said, you know, that age group is, you know, stage eight, our favorite, you know, website is Amazon. So, which is known for not having people to talk to. So I mean, if you start landing the data points out, and you're like, wait, yeah, this is the 67% actually makes sense, right? You look back 10 years ago, that would be crazy. But at this point in time, it makes complete sense when you start connecting all the dots.

Katy Stark 16:14

Sure. And there's also kind of the the third angle as well, when it comes to b2b, where a lot of organizations may, of course, work with extended third parties or partners. And so of course, you know, we would be looking to provide community support around enabling partners with product education. Obviously, it might be reseller related, things like that. So, you know, the more flexibility that we could provide not only your customers, but your extended network as well. It, of course, would help towards all of the all of the all of the results there that you can see on screen.

Aaron Conant 16:51

Yeah, a good question, though it comes in, we have to share the presentation afterwards to those who have joined. Yes, of course, no problem. Awesome. Great.

Katy Stark 17:03

Perfect. So I won't spend too much longer on slides. I'm sure everyone's very keen to get into some of the some of the examples here. But some of the common problems around visualizations could be around scaling. So often we get asked around, well, how can I easily scale I've got, you know, millions or 1000s, or billions of different skews. And I don't know how to easily scale across all of these different permutations. So we'll cover that, of course, within the demo, but Threekit is basically set up to easily allow for scalability and to basically leverage existing materials, existing models that you already have within within the platform. So it is really set up to allow for huge numbers of permutations, if you want to get to that level on, we've already touched upon, obviously, sales enablement and communication, and the lack of autonomy, but really, you know, what we're looking to provide is, is a mechanism for not only the sales side, but also the customer communication as well. And being, I guess, plugging the gap or bridging the gap, I should say, between sales marketing, obviously the end customer, and and any third party partners that may be within your network as well. Okay, so how do we actually do this? So Threekit is a SaaS based platform. So we live in the cloud for those that may not be as familiar with with SAS. And there are three areas that we look to provide visual experiences around. So you could look to start with one or you could look to towards all three, if you prefer. So the first one that we that we typically start off with is 3d configuration. And this is where you could look towards having a real time 360 view of one of your or multiples of your products, all of those things can be configured to your choosing. So all of those different configuration options will be based on your own different product sets. So if for example, I'm going to make up a particular rule now, but let's say that a sofa only comes in a certain number of fabrics, sizes and styles. So you can set those parameters to ensure that if a new fabric or a new style comes in, it's not going to impact a sofa a, if that makes sense. So we are controlling all of the different rules associated with those with those options and product sets. We can do really cool things with really configurations. So if you wanted to take it a little bit of a step further, we can support things like animation, which is very helpful. If you wanted to showcase how certain you know, items are drawn together or if you if you work in an area where there might be special parts. So we can maybe show a brief example around that. And we can also look towards something that's called parametric sizing. So if you have products that might have bespoke sizing, it can be quite common in furniture. For example, if you've got, I don't know wardrobes that might need to be measured and fitted to your own unique space, then we can actually accommodate the spoke sizing, as well as dimensions as well. Secondly, we then can easily go into showcasing augmented reality, which is leverage, leveraging that same 3d model asset, and you can go ahead and then view that can fit your your configured product in your own space, to see what it really truly looks like, get a sense of the size, color, etc. And then last but not least, you could also choose to leverage what we call virtual photography. So virtual photography is where again, we leverage the same 3d model asset, but you can then go ahead and render into very high quality resolution static imagery. So the beauty around this is that you have something that is incredibly high resolution, it to me, it looks that as good if not better as traditional photography. And you can also choose to set beautiful lifestyle scenes to compliment your products. So for example, if you have making something up now, but if you have, you know, a summer scene versus a winter scene, you can create those two different scenes, and then use that those same scenes across your portfolio. So rather than having to hire a location, or ship all of your products to that particular location, you can create the scene digitally. And then scale across all of the products that you want it to be associated with.

Aaron Conant 21:51

Just a quick question comes in is around, you know, create creating content outside of the website for paid media. Right. So your Facebook ads, whatever he do, you see people using the platform in that capacity as well.

Katy Stark 22:11

We, we we do. So, you know, as I mentioned at the start, so you can actually leverage, you know, three could oversee to create new product designs, that's really good from a scalability perspective, from that point of view. And we've seen some customers actually do things like AV testing, leveraging social media. So, you know, you might do a campaign on, you know, various different channels to get data around, you know, these are the preferred, you know, market feedback results. And then, of course, you can then choose to go with it as you wish. But we've seen that it obviously, you know, not only as for the website and sales, as I mentioned, but it also is very significant from a marketing perspective, and also feeding that into product design and product development.

Stéphane Ollier 23:00

In addition to that we are free compatible with Google ads, Google Ads 3d. So all 3d models for 3d can be used to generate a campaign with Google ads in 3d. That's awesome.

Aaron Conant 23:13

Yeah, I mean, that pain points that come up pretty regularly are everything that goes along with the cost of production of additional assets, especially in the furniture category is, you know, not just limited to the fact that you have to write creative briefs, you know, briefs ad nauseum to try to get all the different setups, and you know, hopefully it turns out correct. You know, the ability to just create this and like you're saying, like, swapping in and out the background, right, based on seasonality or ads or location? Yeah, yeah. Yeah, exactly. Yeah. Yeah. I'm in Michigan, right. I mean, it's a different ad in the wintertime in January here than it is in San Diego. Right. So or then you also said AV testing. I mean, that's another great example, I guess, as well, right is, you know, people are trying to, you know, learn faster, what adds work in which ones don't. The more assets you have, the more testing you can do. So Love it.

Katy Stark 24:18

Love it. Yep, absolutely. I'm conscious of time. So I think I might just share this slide. And this might actually lead nicely into our, into our examples. So it might be one that Stefan might want to pitch into as well. But basically, when it comes towards, you know, starting off with recap, everyone, well, I would say not everyone, but the majority, the majority of our conversations always going to Well, how do I get started? So typically, you know, there are three categories of input that we can look towards happening. So the first one is 3d models, if you already have them, and then we would look to refine them, tweak them and adjust them to the different configurable options and parts that make up your different attributes. If you don't have 3d models, then we could look towards working with CAD if you have CAD. And if you don't have either one of those than we could start by creating a 3d model structure, from any static photographs that you have of your products today. What we what we would then do is basically align with you on the different product rules, the different options, basically, your your portfolio that you're looking to showcase via Threekit. And then we can obviously work with work with you around the different experiences that you might be looking to have, as well as supporting that omni channel syndication, as I've mentioned. But Stéphane, is there anything else that you wanted to highlight here, before we hop over to the demos?

Stéphane Ollier 25:59

Yeah, I think it's important to highlight just one thing, we are a platform. And we are generating visual experiences. And as an input, we take either 3d files, get files, for, we can walk also from pictures, but we are not a 3d agency, we are not here to generate 3d files for you. Three files we take as an input, so we have lots of partners. Or we have also internal capabilities to create three, and we've two three files in the platform, we can generate the default expense, okay, but we always start with a 3d file. And we can generate either 3d continuation to the visuals, or augmented reality. And then we want to share a couple of examples.

Katy Stark 26:52

Great, so I'll stop sharing my screen. I think it's good timing to really -

Stéphane Ollier 26:59

Show mine. So I'm going to share I'm going to show some demonstration. Some examples to set customer examples. As you may see, it's very oriented towards eCommerce. But it's important to highlight Katy mentioned several times that this experience is visual experience will create can be used all across all big customer engagement or touchpoints. Okay, as you may have heard, I am French and I'm working with a lot of jointly with a lot of French luxury brands such as with Vito or nakasendo. And its luxury brands, but they think they share a lot of pain points also with the with the on product industry, I mean, because do they want to expand in digital and into their eCommerce? Chanel? Yes, definitely. But another thing they want to do is they want people to be back in the stores and to have people making the stores that means these visual experiences we create for them. Of course, they share it, they share links to marketing campaigns, but they also share them and use them to create some very customer friendly experience in the stores in the on the retail area. Okay, so, as mentioned, so thick is a platform. I always like to start by this first example because you will see that I will show a couple of fully configurable, but this is one of four for media scheduler, kettlebell. And cricket is a platform and to scale. So we have customers like cretton that are managing hundreds of 1000s of product and I'm talking about top level products inside the platform, everything for instance to see on this page, all the different configuration for the servers, all these different software configure it all the time. So all this content and you can see there are hundreds of them on this page. So all the images you see on this page all the different configurations for the sofa has been created by the cricket platform Okay, when we are talking about virtual virtual florafelt this is what we what we make because technically speaking, it is possible to have these all these examples on different color, different fabrics and color variations into the stores. So this is where we help our customers to create this content instead of having to take all the sofa into a into a photographic studio, okay we do not have to do that we can mass generate all those product variations at scale and see them this is a 2d example. So this is a virtual tunnel for example. But obviously we are also managing a multi reality experience for For cotton roll. See, I was talking about scale. Currently, they have more than 5000 items available in augmented reality. Okay, so that means the customer can test and you can try it by yourself was I love this one because it's a small one, you can probably fit in your, into your, into your office. So if I see in effect, click in viewing home. So if you are, if you come to this website, obviously with your mobile, when you click View in your home, it will generate automatically we have more experience for you. But now, as I'm on my desktop, generating a QR code and you scan the QR code onto your mobile, you will be able to test this product this specific product into your own on the island to see if it fits to see if the color is right. To provide a bit of experience a bit of satisfying experience for the customer. Just giving you a couple of seconds if you want to try it.

Aaron Conant 31:06

You know it's amazing then that is the fabric and how it looks in the realistic I understand it looks great on you know on the computer screen. But when you can do it in augmented reality and drop it in and have it look that realistic. It's pretty impressive.

Stéphane Ollier 31:28

So we saw, we saw to the images, we saw augmented reality, and the four types of experience. And you see again in in the furniture industry is the standard 3d Configurator. So this is one of our customer again, Janka in New York. Let me let me take this one. For instance, all the sofas on this page are configurable. So of course now to the images that have been generated by the muesli, you can see the you can see the sofa also in 3d. Okay, so that's slowing me paradise. So sketched in New York, it-

Aaron Conant 32:10

It's just a quick question that comes in if we're updating fabrics regularly. Are they easy to upload?

Stéphane Ollier 32:18

Yes, definitely. One thing that is a key to tricky philosophy is that the platform itself is I would say divided in two parts, the 3d bot and the business bot, okay. And we have built the platform so that the business user can very easily update the platform, if you are a new configuration option. If you have a new color, if you have a new configuration all because for instance, I don't know when you select a specific color for the for the fabric, you cannot select a specific type of metal for the feets, for instance, this is this is manageable by business user. Okay, in fact, there is the the three sides of the platform in the business management side. And all these business management and site can be differently done by a business user. So it's very easy to update and add a new favorite, either new call or change or remove remove some configuration options.

Aaron Conant 33:22

And one other question that we can jump into this that comes in is what does it do to page load speed, that's a concern.

Stéphane Ollier 33:30

It doesn't it doesn't affect the page loading speed per se, because the page loads and then the configurator is loading. And what we have added as a feature is that we are we are cheating a little bit because the configurator the coffee itself usually takes two, three, sometimes three and a half seconds to load. But what do we do Usually, we now internal to our customers is that we first load immediately an image for instance on the sofa, okay, because and then

Aaron Conant 34:06

You see the image in the background configurators loading and exec consumer sees no difference. Okay, yeah.

Stéphane Ollier 34:12

Yeah. But from a page loading speed perspective doesn't have any effect. Okay. Another example this time, in high end, I would say furniture. And it's once again it's a it's another choice. I'm showing you on top of his different types of customized plans because every brand, we are addressed platform so every we don't impose a specific customer experience. Every UI UX is customized for the brand. So here it's a little bit different. It's one of our customers in Europe in, in, in the Nordics, they they do Hi, I am bedste as you can see the prices pretty much Pretty much the entry level bed I would say. And it's once again This time, it's truly so you can zoom in zoom out. And it's a 2d Configurator. Okay, where you can choose scan your different fabric. And it's high quality, very high quality because they are a high end brand, they wanted a high quality, simple nordique, let's say, experience course I can shoot some legs for the bed. Let's take this one. And I can choose some non visual, non visual attributes, I can add propel, I can customize and build my own bed, I can add a lot. Still, I don't know. Let's take this one. And then I can move to admit, you see, it's a totally different experience than the previous one, which was in 3d, you can move in move out here. It's It's a 2d, very high quality, type of experience. I wanted to share also, this one, because I think it's a very, very, very old customer of ours is probably one of our first customers, but I wanted to share it because the possibilities for customization are kind of endless, I would say you can choose for 10s of different types of hanging. So it's hangout lightning. Perhaps you see, we can configure it in three days. Let's, let's try this one, for instance is good. I think on this one, the number of lights are fixed. So you have all these, these, this choice for base product, you can customize the number of pendants, let's add to them, you can change the width type for the you can change the court type you can change, it's moving to blue, you have lots of different types of sockets. Let's take this one for instance. You can add from cage you can you can customize with different types of builds. So my point here is that as you can see you are even smoking dogs. Really the only meat is is I would say your imagination you can avail yourself to your customer, a fully personalized configuration experience. And then I saw a little example and I'm very bad at demonstrating this one because I'm not a golfer, it's an TaylorMade it's a personal goal and coffee your own golf driver. A coupang your club. Okay, coming in. So once again, this one is free continue it in here is once again the ad to build your own personal unique I would say because in fact the the continuation possibilities are endless. Golf Club, okay, of course, you can customize the range. Seats Marine, let's put it in roof, you can customize the column decal, and with the number of calls, you can really build your own that's know your own personal Golf Club. We can customize the shaft next stage project eggs with a specific model. Thank you to go in here. Yes, this is it, she can zoom in, zoom out. You can personalize the grid, I'm going to take a tailor made grid with a specific one. Once again, you can you can move in without the the view. And you can really build your own unique, I think it can be very, very difficult. Because here you can have basically billions of different combinations of calls to get out group calls. So it's really a unique product for every customer. Okay. He mentioned animations. I just wanted to briefly briefly showcase what we can do also in 3d, of course, we can have information on the product. So Isaac as a consumer, it's very important, I think, to educate it because I like to understand how a product works for instance. So that's something we can definitely include into the into the 3d model to show how the product is working and to show the different capabilities of the product. For instance, if I want to show how Change the tour Now, of course, which means booking this one. And the key being being able to personalize and offering technical information on the product.

Aaron Conant 40:11

The question becomes, are you using this for a Parts Catalog as well?

Stéphane Ollier 40:17

Yes, definitely you can blow this out. Exactly. That's a very good because we did mentioned b2b and b2b buyers are becoming more and more like b2c buyers, and they don't want they want to be able to self sells. And previously, for instance, we have to think about scalpels. When you are buying stocks, bonds for a product you are drew bows for a list of candy or some list of thoughts, you have to you have to know the top model here, you can just explore the product into different paths. And instead of moseying through a list of vowels, you just select manually. The box you want to order. Yeah, let's, I want to allow the blade learning to count. And you see that higher the bolts on the magnet, okay? data. So, I wanted to share a couple of examples we are that we are trying to create because you are you are the ability to see the unconscious of time, your dignity to to share to try by yourself the augmented reality. So the next step that will be coming in the product and the beginning of next year, is configure the retail. So currently, how the AR works is that this is a French, the French customer levels. were basically you select Yes, they sell after pictures. So basically you select your picture. So when from the French, you stop buying, you choose your size, I'm choosing the big one, then I choose the finish. And it shows there is no possibility to turn the frame here. And I can click on view in my space. And then once again, it's generating a QR code. And you will be able to see that that picture on the wall. But if I want to customize it, to try another picture, I have to redo the experience again. So I go back to the site by choosing the picture, and I and I try it again, that motivates now. And I'm going to stop sharing on this one what we are doing, and I hope that work. Let me share this one, we are talking about configurable augmented reality where you can configure your product directly into the augmented reality experience. So let me share my screen. That's just one thing to talk to you. Yes, it is working. That's cool. So let's first out the by an example we are going to buy a MacBook Pro. So I have my own. I have my own MacBook here. I have my new one here that they can animate. Now crease in the 3d experience. And you see that I have these three buttons here. And I can play with them to change the color on my notebook. Okay, this is really what we call configurable augmented reality. You walked in beach, you wanted in dark grey, or just in standard library, like mukuro. Okay. Another example is, this is this time is not, it's not enough picture, it's a television. Let's see helps. I want to buy a new television. I'm not too sure about the size. So you see I can buy this television in four different sizes. And I can directly interact with the augmented reality to see the poor to see the product. Whoa, this one is too big. I want to I want to have the smaller size. Okay. Nice, nice experience. I want to once again in the multivariate animation. I want to change my own ball here and I want to put the nice fun. Hey, this is how we can look like-

Aaron Conant 44:53

That's amazing. I that is how long before we just put on a Google meetup VR headset or an Oculus, right? I mean, that's what I see like you what you guys are kind of paving the way for with that is, you know, you get to the point where you can have an entire showroom right on your website and invite people into a showroom, where they can pick and mix and match. But then they can also put in their own room at home and then select different colors or like you're saying that the TV sizes to see if they fit, without having to go to a Best Buy or wherever to buy it.

Stéphane Ollier 45:33

We can play a little discussion and collection about the the entire virtual store experience. And they are net security, what we see is now two different paths. One is definitely virtual reality. But let's say that the fact to have this virtual reality mask, apparently, is a showstopper for some brands. And the other one is a pure virtual store, in 3d onto onto a website where you can, you can move and choose your product and configure your product. jointly. We have, we have both conversation and we are fully virtual reality compatible. So that's something we are exploring yourself.

Aaron Conant 46:18

I mean, it's coming, it's coming faster, I think then most of us realize it's it's just around the corner. You know, another question that comes in, how long does implementation take? So somebody's got to pull the trigger on Threekit, you know, what is that timeframe look like? Are you up and running by q4? Are you up and running by you know, cyber five? Or is it a a a next year? How long does implementation take?

Stéphane Ollier 46:45

It really depends on the number of product. But typically, typically for first MVP, it's between like, say 810 and 14 weeks, depending on the complexity, depending on your product, depending on the integration, but yeah, 1012 weeks, I would say that's our typical implementation deadline. Awesome. Are there?

Aaron Conant 47:08

Are there other things that you thought would come up today? As far as questions go? key things that people should know about? And if you if you have less questions, you can drop them in the chat, or you can just email them to me Aaron aaron@bwgconnect.com You know, there's a couple other things. You know, but anyways, is there any data on the percent of page visitors that engage with the QR code per visit? That? That's another question

Stéphane Ollier 47:35

That comes in differently? Yes.

Aaron Conant 47:40

Awesome. Um, and then I see. So we've probably got about three minutes left here. So any other things that are top of mind that people should do that you guys are you're seeing on a daily basis or, you know, things that you thought would come up today that didn't.

Katy Stark 47:54

I think the only one last, like leaving thought that I have? And maybe Stéphane has one as well. But, you know, there's, we've covered a lot today. And what I would say is, you know, you don't have to do everything all at once. So, you know, certainly certainly, you know, we could look towards focusing in on, you know, a subset of products, your best sellers, I'm starting with, you know, a number of products, and then you know.

Aaron Conant 48:23

It doesn't roll out across the whole site no matter what, even the pencil or pen holder or something like okay,

Katy Stark 48:29

No, so you could start off with a subset or a group of products and then look to expand into other areas as you see fit. And of course, you could always look towards starting, you know, just with 3d configuration, for example, and then look to expand to augmented augmented reality and or virtual photography again, as you see fit in the future. So it's not to say that you have to have, you know, this big bang approach, we typically recommend starting with more of a stepping stone approach, and we would, you know, tailor tailor what that looks like together with you.

Aaron Conant 49:04


Stéphane Ollier 49:06

One of the things from a technical perspective in terms of integration. We integrate with everybody's, but we have connectors to the most popular eCommerce platform, Shopify, bigcommerce, Magento, Salesforce, SAP, all the big ones.

Aaron Conant 49:26

Ask me, I'm surprised that usually there's one that pops up for sure. How many different platforms do you plugged into, you know, are the standard ones that usually makes it a little bit easier? Why see, we're kind of getting right here to tie I mean, you know, thanks Stéphane, Thanks, Katy. For you know, all the great information today, thanks for being such great friends and partners and supporters of the network and a lot of brands in it. You know, quick, you know, you know if anybody that dial in today, if you need more information on this 100% worth of follow up conversation with the team at Threekit. They're doing some pretty good crazy cool things. And I think that, you know, this is coming faster. And then than I would have thought a year ago. But with that, with that being said, trying different things out and testing and learning is is something that's always worth a try. So I encourage anybody have a follow up conversation with them. Anybody else wants to have our conversation just on digital strategy as a whole, always up to those look for a follow up email from us. We'd love to have a conversation with you. And with that, I think we're going to go ahead and wrap it up here, right around 1155. So hope everybody has a fantastic Tuesday. Have a great rest of your week. Everybody, take care, stay safe and look forward to having you on a future event. Thanks Stéphane, Katy It was a blast, and chat again, my friends already.

Katy Stark 50:45

Thank you

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BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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