Cultivating Customer Loyalty: How to Navigate — and Nail — the Post-Purchase Retail Journey

VIP Dinner - Austin, TX

Apr 11, 2024 6:00 PM8:30 PM MST

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OK I'm Interested. What Else Will Be Discussed?

  • Causes of cart abandonment (what gives?!) and how to minimize it
  • How to navigate the Bermuda Triangle of brand challenges: shipping costs, delivery issues and customer service questions
  • The upside of returns: turning a potential negative into an opportunity for serious loyalty
  • A simple trick your competitors are using to win customers over, and how to do it better
  • One crucial characteristic top brands are leaning into
  • Mastering the seamless transition between online and offline interactions
  • Making it last: turning the last touch of the customer journey into long-term affinity

Meet The Event Partners

Stripe

Stripe offers payment-processing software and application programming interfaces for e-commerce websites and mobile applications.

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BigCommerce

BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.

Connect with BigCommerce

Assemble

Assemble is a retail transformation consultancy with a proven track record of delivering consumer-centric strategies and profit-generating solutions through data excellence and a smart tech approach. Composed of industry-leading operators, engineers, and architects who specialize in every aspect (and challenge) of retail, Assemble tackles business strategy, design, technology-based problem-solving and beyond. From predictive science to profitable growth, they're helping a ton of leading brands take their businesses to the next level.

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Guest Speaker

Keith Karlick LinkedIn

Vice President of Customer Experience and Design at Assemble

Keith Karlick has more than 15 years of experience and success working in the eCommerce space, at a range of organizations from startups to Fortune 2 companies. As a former VP of Marketing & Growth, and an agency owner, Keith knows just how important an impactful consumer journey is for retailers. Which is why he's always served at the intersection of customer experience and driving growth through digital transformation. At ASMBL, Keith is in charge of crafting custom opportunities in order to help companies scale, through digital solutions. On a personal note, Keith is an avid skier and restauranter.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Will Reale LinkedIn

Enterprise GTM Partner Leader

Lauryn Spence LinkedIn

Senior Manager of Agency Partnerships, Americas at BigCommerce

Lauryn leads the agency partner program for BigCommerce, which is a leading enterprise SaaS eCommerce platform for DTC and B2B brands. She has nearly a decade of eCommerce experience helping brands grow revenue and reduce costs for advertising, marketplaces, and eCommerce.

Matt Dornfeld

Head of Global Partnerships at Feedonomics

Matt Dornfeld is the Head of Global Partnerships at Feedonomics, a subsidiary of BigCommerce and an enterprise that provides leading product feed management solutions for brands, retailers, and agencies. Feedonomics offers brands a robust platform to aggregate their product data and syndicate it to marketplaces, ads, and affiliate channels worldwide. Matt's role is pivotal in facilitating global business partnerships and helping brands scale their operations, resulting in win-win-win outcomes for clients, partners, and Feedonomics.

Moderating

Keith Karlick LinkedIn

Vice President of Customer Experience and Design at Assemble

Keith Karlick has more than 15 years of experience and success working in the eCommerce space, at a range of organizations from startups to Fortune 2 companies. As a former VP of Marketing & Growth, and an agency owner, Keith knows just how important an impactful consumer journey is for retailers. Which is why he's always served at the intersection of customer experience and driving growth through digital transformation. At ASMBL, Keith is in charge of crafting custom opportunities in order to help companies scale, through digital solutions. On a personal note, Keith is an avid skier and restauranter.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Will Reale LinkedIn

Enterprise GTM Partner Leader

Lauryn Spence LinkedIn

Senior Manager of Agency Partnerships, Americas at BigCommerce

Lauryn leads the agency partner program for BigCommerce, which is a leading enterprise SaaS eCommerce platform for DTC and B2B brands. She has nearly a decade of eCommerce experience helping brands grow revenue and reduce costs for advertising, marketplaces, and eCommerce.

Matt Dornfeld

Head of Global Partnerships at Feedonomics

Matt Dornfeld is the Head of Global Partnerships at Feedonomics, a subsidiary of BigCommerce and an enterprise that provides leading product feed management solutions for brands, retailers, and agencies. Feedonomics offers brands a robust platform to aggregate their product data and syndicate it to marketplaces, ads, and affiliate channels worldwide. Matt's role is pivotal in facilitating global business partnerships and helping brands scale their operations, resulting in win-win-win outcomes for clients, partners, and Feedonomics.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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