Unleashing Marketing Potential: How Artificial Intelligence is Revolutionizing Healthcare for Hospitals and Health Systems
Aug 24, 2023 12:00 PM - 1:00 PM EST
Join us for an insightful session that delves into the groundbreaking impact of artificial intelligence (AI) on hospitals and health systems, with a particular focus on marketing. Discover how AI is transforming patient engagement, optimizing marketing campaigns, and revolutionizing the healthcare landscape. Gain valuable insights into the latest AI advancements and learn how to leverage them for strategic marketing success.
In this session, we will unveil the marketing benefits of AI in healthcare and equip you with the knowledge and tools to harness its potential. Discover innovative strategies that will enable your organization to connect with patients on a deeper level, optimize marketing efforts, and drive sustainable growth. Embrace the power of AI and unlock new possibilities in healthcare marketing.
Why Attend: In the ever-evolving healthcare landscape, artificial intelligence (AI) has emerged as a game-changer, particularly in the realm of marketing. This session will unveil the transformative potential of AI in hospitals and health systems, with a specific emphasis on how it enhances marketing practices. Prepare to explore how AI empowers healthcare organizations to deliver personalized experiences, optimize campaigns, and forge deeper connections with patients.
BWG Connect & Global Prairie invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Global Prairie delivers transformational branding, marketing and digital solutions through the lens of an organization’s unique purpose. Bringing together industry leading strategy, creativity and technology expertise, we generate measurable business and social impact for our clients, their stakeholders and the world.
Connect with Global Prairie
Head of AMC Business Strategy at Microsoft
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
President, Loyal
Brian Gresh is the President of Loyal, a company that delivers end-to-end digital and AI-powered solutions for health systems and hospitals. Brian has 20 years of experience as a healthcare marketing executive, and he enjoys solving marketing and communication challenges by leveraging technology and putting user experience first. Prior to his work at Loyal, he was the Senior Director of Interactive Marketing at the University of Utah Health.
Managing Partner, Digital at Global Prairie
Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.
Head of AMC Business Strategy at Microsoft
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
President, Loyal
Brian Gresh is the President of Loyal, a company that delivers end-to-end digital and AI-powered solutions for health systems and hospitals. Brian has 20 years of experience as a healthcare marketing executive, and he enjoys solving marketing and communication challenges by leveraging technology and putting user experience first. Prior to his work at Loyal, he was the Senior Director of Interactive Marketing at the University of Utah Health.
Managing Partner, Digital at Global Prairie
Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.
