Unleashing Marketing Potential: How Artificial Intelligence is Revolutionizing Healthcare for Hospitals and Health Systems

Aug 24, 2023 12:00 PM1:00 PM EST

Request The Full Recording

Here's what we talked about

  • Explore the latest AI advancements and understand their profound impact on marketing strategies within hospitals and health systems.
  • Discover how AI-driven analytics and insights can enhance patient segmentation, targeting, and engagement, resulting in more effective marketing campaigns.
  • Learn how AI-powered chatbots and virtual assistants can improve patient interactions, provide instant support, and elevate overall patient satisfaction.
  • Understand the compliance and governance considerations associated with AI-powered marketing initiatives, ensuring ethical and responsible use of patient data.

Event Partners

Global Prairie

Global Prairie delivers transformational branding, marketing and digital solutions through the lens of an organization’s unique purpose. Bringing together industry leading strategy, creativity and technology expertise, we generate measurable business and social impact for our clients, their stakeholders and the world.

Connect with Global Prairie

Guest Speakers

Jim Chase LinkedIn

Head of AMC Business Strategy at Microsoft

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Brian Gresh

Brian Gresh

President, Loyal

Brian Gresh is the President of Loyal, a company that delivers end-to-end digital and AI-powered solutions for health systems and hospitals. Brian has 20 years of experience as a healthcare marketing executive, and he enjoys solving marketing and communication challenges by leveraging technology and putting user experience first. Prior to his work at Loyal, he was the Senior Director of Interactive Marketing at the University of Utah Health.

Tom Hileman LinkedIn

Managing Partner, Digital at Global Prairie

Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.

Event Moderator

Jim Chase LinkedIn

Head of AMC Business Strategy at Microsoft

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Brian Gresh

Brian Gresh

President, Loyal

Brian Gresh is the President of Loyal, a company that delivers end-to-end digital and AI-powered solutions for health systems and hospitals. Brian has 20 years of experience as a healthcare marketing executive, and he enjoys solving marketing and communication challenges by leveraging technology and putting user experience first. Prior to his work at Loyal, he was the Senior Director of Interactive Marketing at the University of Utah Health.

Tom Hileman LinkedIn

Managing Partner, Digital at Global Prairie

Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.

Request the Full Recording

Please enter your information to request a copy of the post-event written summary or recording!

How can we help?

Hang tight! An event summary, key takeaways, & a full transcript will be posted shortly. In the meantime... How can we help?

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopephone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram