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Understanding & Optimizing Walmart Connect Ad Spend

Dec 18, 2024 12:00 PM - 1:00 PM EDT

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Here's what we talked about

  • Walmart Connect 101:
    • Understanding Walmart Connect Ecosystem: Explore Walmart Connect as a retail media network and its role in driving omnichannel marketing success.
    • Ad Formats and Placements: Overview of key ad types (Sponsored Products, Display Ads, Search Ads) and their strategic relevance.
  • Where to Begin with your Connect Media Strategy:
    • Aligning Campaign Goals with KPIs: Establish clear objectives such as ROAS, TACoS, incremental sales, and brand awareness to drive campaign success.
    • Prioritizing Ad Formats and Placements: Define a starting strategy based on product types, customer behavior insights, and traffic trends.
    • Seasonality and Timing: Develop strategies for peak shopping periods and seasonal campaigns to capture high-intent audiences.
  • How to Maximize Walmart Connect:
    • Optimizing Campaign Performance with Analytics: Key metrics to track (impressions, conversions, basket size) and how to use real-time data for dynamic adjustments.
    • Integrating Walmart Connect with Broader Marketing Efforts: Ensure consistency with cross-channel strategies and explore synergies with other retail media platforms.
    • Exploring New Tools and Platforms: Take advantage of Walmart DSP for off-site advertising and broader audience reach.
  • Understanding the Efficiency of your Connect Ad Spend:
    • Maximizing ROI Through Strategic Budgeting: Allocate budgets based on performance data, seasonality, and competitive positioning.
    • Collaborating for Success: Partner with Walmart Connect account managers and explore co-op advertising opportunities to enhance efficiency.
    • Future-Proofing Ad Spend: Utilize automation, AI, and advanced targeting features to drive cost-effective campaigns in an evolving retail landscape.

Event Partners

SellCord

SellCord is a full-service agency that provides assistance on everything from onboarding and PPC to full-service account management.

Connect with SellCord

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

David Milstein LinkedIn

Co-Founder, Chief Operating Officer at Sellcord

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

David Milstein LinkedIn

Co-Founder, Chief Operating Officer at Sellcord

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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