Walmart Connect offers a powerful platform for brands to tap into omnichannel opportunities by leveraging its first-party data and diverse ad formats. Success begins with aligning campaigns to clear objectives, prioritizing strategies that resonate with shopper behavior, and optimizing for peak seasons. By integrating Walmart Connect into broader marketing efforts and harnessing advanced tools like its DSP, brands can enhance reach and precision. Effective collaboration and data-driven adjustments ensure ad spend is optimized for maximum ROI, positioning businesses to thrive in a competitive retail landscape. Join us to dive deeper into these strategies and unlock the full potential of Walmart Connect for your brand.

BWG Connect & Sellcord invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

• Walmart Connect 101:
  • Understanding Walmart Connect Ecosystem: Explore Walmart Connect as a retail media network and its role in driving omnichannel marketing success.
  • Ad Formats and Placements: Overview of key ad types (Sponsored Products, Display Ads, Search Ads) and their strategic relevance.
• Where to Begin with your Connect Media Strategy:
  • Aligning Campaign Goals with KPIs: Establish clear objectives such as ROAS, TACoS, incremental sales, and brand awareness to drive campaign success.
  • Prioritizing Ad Formats and Placements: Define a starting strategy based on product types, customer behavior insights, and traffic trends.
  • Seasonality and Timing: Develop strategies for peak shopping periods and seasonal campaigns to capture high-intent audiences.
• How to Maximize Walmart Connect:
  • Optimizing Campaign Performance with Analytics: Key metrics to track (impressions, conversions, basket size) and how to use real-time data for dynamic adjustments.
  • Integrating Walmart Connect with Broader Marketing Efforts: Ensure consistency with cross-channel strategies and explore synergies with other retail media platforms.
  • Exploring New Tools and Platforms: Take advantage of Walmart DSP for off-site advertising and broader audience reach.
• Understanding the Efficiency of your Connect Ad Spend:
  • Maximizing ROI Through Strategic Budgeting: Allocate budgets based on performance data, seasonality, and competitive positioning.
  • Collaborating for Success: Partner with Walmart Connect account managers and explore co-op advertising opportunities to enhance efficiency.
  • Future-Proofing Ad Spend: Utilize automation, AI, and advanced targeting features to drive cost-effective campaigns in an evolving retail landscape.