Under the Hood of Success: Unveiling Kaiser Willys' Search Transformation
Jun 18, 2024 1:30 PM - 2:30 PM EST
Formerly Accorin, Wasserman Digital is a full-service department of Wasserman with deep experience in commerce and marketing technology. They design and build complex websites, apps, integrations and digital experiences and work with the most popular digital commerce platforms that allows them to serve B2C and B2B brands that want to grow rapidly in competitive global industries.
Klevu is a leading provider of AI product discovery software that enables personalized search, merchandising, and product recommendations that just work. With Klevu, B2B and B2C retailers can achieve conversion rates comparable to Amazon, with many Klevu clients achieving up to 8% site-wide and 16% search conversion rates.
BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.
Connect with BigCommerce
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Product Manager at Kaiser Willys Auto Supply / Owner/CEO at Glass Onion Marketing
Rachel Goodman is the founder and CEO of Glass Onion Marketing, a company providing a specialized mix of marketing and professional services for clients seeking growth in their digital presence, marketing ROI, brand identity, program/business development, customer service and support.
Rachel began her career in commercial graphic arts and holds a bachelor’s degree in Fine Art from the University of South Carolina-Aiken. Rachel moved fully into the professional space with the establishment of her company in 2010. She also holds a 2nd bachelor’s degree in Music Production from Berklee College of Music, and still produces music in her spare time, when she’s not taking care of her two children, cooking or tending her garden.
Vice President at Wasserman Digital
Graham Lubie leads Wasserman's Digital division which designs, builds, manages and markets e-commerce solutions, custom applications and complex digital integrations for business-to-consumer and business-to-business companies.
Mr. Lubie began his career with the global management consulting company Accenture, followed by strategy and marketing leadership roles in the technology space. He holds a bachelor’s degree from Emory University and an M.B.A. from the Kellogg School of Management at Northwestern University. Outside of work, he enjoys science fiction novels, is an avid cook, hiker, photographer, and triathlete.
Application Support Engineer at Klevu
Juan is a seasoned web developer with strengths in headless development, automation, project management, prototype and proof of concept development, Photoshop, photography, video/audio production, operations, security, sales, marketing, support, training, data analytics, and computer networking.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Product Manager at Kaiser Willys Auto Supply / Owner/CEO at Glass Onion Marketing
Rachel Goodman is the founder and CEO of Glass Onion Marketing, a company providing a specialized mix of marketing and professional services for clients seeking growth in their digital presence, marketing ROI, brand identity, program/business development, customer service and support.
Rachel began her career in commercial graphic arts and holds a bachelor’s degree in Fine Art from the University of South Carolina-Aiken. Rachel moved fully into the professional space with the establishment of her company in 2010. She also holds a 2nd bachelor’s degree in Music Production from Berklee College of Music, and still produces music in her spare time, when she’s not taking care of her two children, cooking or tending her garden.
Vice President at Wasserman Digital
Graham Lubie leads Wasserman's Digital division which designs, builds, manages and markets e-commerce solutions, custom applications and complex digital integrations for business-to-consumer and business-to-business companies.
Mr. Lubie began his career with the global management consulting company Accenture, followed by strategy and marketing leadership roles in the technology space. He holds a bachelor’s degree from Emory University and an M.B.A. from the Kellogg School of Management at Northwestern University. Outside of work, he enjoys science fiction novels, is an avid cook, hiker, photographer, and triathlete.
Application Support Engineer at Klevu
Juan is a seasoned web developer with strengths in headless development, automation, project management, prototype and proof of concept development, Photoshop, photography, video/audio production, operations, security, sales, marketing, support, training, data analytics, and computer networking.
