TikTok Advertising 101: Best Practices for Content & ROAS

Oct 28, 2020 1:00 PM2:00 PM EST

Event Description

TikTok has quickly become one of the top social media apps on a global scale and advertisers still have a long way to go when it comes to effectively leveraging the platform for customer engagement / acquisition.

Join other digital marketers, content experts and also a senior member from the TikTok team to discuss content optimization, best practices & digital marketing tactics that are proven to boost your ROAS when leveraging TikTok as an advertising channel.

Discussion Topics

  • Early success stories from brands advertising on TikTok - what stands out?
  • Creative development strategies for advertisers leveraging TikTok.
  • What we know around best practices & challenges for digital marketers re: TikTok advertising.
  • How to build enterprise buy-in for testing the platform.
  • What are advertisers doing to maximize performance of TikTok today?

Event Partners

Cohley

Cohley is a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more.

Connect with Cohley

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Oliver Silzer

Manager, Strategic Partnerships at TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.

Tom Logan LinkedIn

Co-Founder & CEO at Cohley

Tom Logan is the Co-founder and CEO at Cohley, a two-sided marketplace that helps brands generate content to help win across digital. At Cohley, they empower marketers to generate a firehose of custom, branded assets that include full usage rights. Tom’s focus is the idea that real people can create branded content.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Oliver Silzer

Manager, Strategic Partnerships at TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.

Tom Logan LinkedIn

Co-Founder & CEO at Cohley

Tom Logan is the Co-founder and CEO at Cohley, a two-sided marketplace that helps brands generate content to help win across digital. At Cohley, they empower marketers to generate a firehose of custom, branded assets that include full usage rights. Tom’s focus is the idea that real people can create branded content.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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