TikTok Advertising 101: Best Practices for Content & ROAS

Oct 28, 2020 1:00 PM2:00 PM EST

Event Description

TikTok has quickly become one of the top social media apps on a global scale and advertisers still have a long way to go when it comes to effectively leveraging the platform for customer engagement / acquisition.

Join other digital marketers, content experts and also a senior member from the TikTok team to discuss content optimization, best practices & digital marketing tactics that are proven to boost your ROAS when leveraging TikTok as an advertising channel.

Discussion Topics

  • Early success stories from brands advertising on TikTok - what stands out?
  • Creative development strategies for advertisers leveraging TikTok.
  • What we know around best practices & challenges for digital marketers re: TikTok advertising.
  • How to build enterprise buy-in for testing the platform.
  • What are advertisers doing to maximize performance of TikTok today?

Event Partners

Cohley

Cohley is a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more.

Connect with Cohley

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Oliver Silzer

Manager, Strategic Partnerships at TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.

Tom Logan LinkedIn

Co-Founder & CEO at Cohley

Tom Logan is the Co-founder and CEO of Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. Tom is also a member of Founders Pledge, an initiative enabling philanthropy among founders and investors. Before founding Cohley, Tom was the Director of Customer Development at Piqora and a Client Success Manager for Wildfire by Google. 

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Oliver Silzer

Manager, Strategic Partnerships at TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.

Tom Logan LinkedIn

Co-Founder & CEO at Cohley

Tom Logan is the Co-founder and CEO of Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. Tom is also a member of Founders Pledge, an initiative enabling philanthropy among founders and investors. Before founding Cohley, Tom was the Director of Customer Development at Piqora and a Client Success Manager for Wildfire by Google. 

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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