TikTok Advertising 101: Best Practices for Content & ROAS

Oct 28, 2020 1:00 pm2:00 PM 


TikTok has quickly become one of the top social media apps on a global scale and advertisers still have a long way to go when it comes to effectively leveraging the platform for customer engagement / acquisition.

Join other digital marketers, content experts and also a senior member from the TikTok team to discuss content optimization, best practices & digital marketing tactics that are proven to boost your ROAS when leveraging TikTok as an advertising channel.

There is no cost to join. There are no Sales Pitches. No Service Providers.

This event is co-hosted by BWG Connect, Cohley and TikTok.

Discussion Topics

Early success stories from brands advertising on TikTok - what stands out?
Creative development strategies for advertisers leveraging TikTok.
What we know around best practices & challenges for digital marketers re: TikTok advertising.
How to build enterprise buy-in for testing the platform.
What are advertisers doing to maximize performance of TikTok today?

Event Partners

Guest Speaker

Oliver Silzer

Manager, Strategic Partnerships at TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.

Tom Logan

Co-Founder & CEO at Cohley

Tom Logan is the Co-Founder and CEO of NYC-based Cohley — the tech company that’s changing the way brands generate and test content. Tom leads with a “people first” mentality, continuously moving Cohley up the ranks of “Best Places to work in NYC.” Tom entered the tech world back in 2011 in Silicon Valley with Wildfire Interactive then spent a few years at Google before joining UGC-focused Piqora where he met his Co-Founder, Erik Graber.

In his free time Tom likes to play golf, drink wine from his native Santa Barbara County and relive his 15 minute of fame: Winning a car on The Price is Right in Bob Barker's final season.

Event Moderator

No speakers are set for this event -- yet!

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Event Information

Oct 28, 2020 1:00 pm - 2:00 PM

Event format


What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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