The Shift to Broader Audiences and What it Means for Ads & Creative

Jun 26, 2024 1:30 PM2:30 PM EST

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Event Description

As advertising platforms push for targeting broader audiences, many brands are finding it challenging to adapt. While expanding reach allows algorithms to reach customers based on desired actions, brands often lack the appropriate mix of tactics and content to effectively support this approach.

In this webinar, we'll discuss what the shift to broader audience targeting means for advertising efforts and how to best optimize campaigns and creative to improve conversions. We’ll talk about the importance of creative content in reaching widely diverse audiences, the impacts of tactics like Meta Advantage+ and strategies for using these new advertising formats to your advantage. Learn how to stay ahead in the evolving digital advertising landscape and make sure your brand has the right mix of content to expand profitably.

BWG Connect & Blue Wheel invites you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Why platforms are pushing in the direction of broader audiences.
  • Budget consolidation and campaign optimizations for increased conversions.
  • How to use first-party data to improve algorithm learnings.
  • Outlook on Meta Advantage+ and how to best use it.
  • The do’s and don’ts of Dynamic Ads for Broad Audiences.
  • TikTok’s push for open targeting following suit with Meta’s Advantage+ audiences.
  • Outlook on Performance Max and what it means for Google advertising.
  • How to adapt your creative for open targeting.

Event Partners

Blue Wheel

Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.

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Guest Speaker

Nick Bond LinkedIn

VP of Brand Strategy at Blue Wheel

Nick Bond is VP of Brand Strategy at Blue Wheel leading omni-channel 360 strategy across Blue Wheel’s portfolio. He has an extensive background in VC funded brands ranging from B2B SAAS to CPG ecommerce and everything in-between. He has specialized in strategies to grow brands from the ground up to enterprise-level brands looking to expand their portfolio and grow their retail, marketplace, and DTC footprints. His omni-commerce business perspective fuels sharper strategic decisions that help brands grow profitably in varying business models.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Event Moderator

Nick Bond LinkedIn

VP of Brand Strategy at Blue Wheel

Nick Bond is VP of Brand Strategy at Blue Wheel leading omni-channel 360 strategy across Blue Wheel’s portfolio. He has an extensive background in VC funded brands ranging from B2B SAAS to CPG ecommerce and everything in-between. He has specialized in strategies to grow brands from the ground up to enterprise-level brands looking to expand their portfolio and grow their retail, marketplace, and DTC footprints. His omni-commerce business perspective fuels sharper strategic decisions that help brands grow profitably in varying business models.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Senior Digital Strategist Tiffany Serbus-Gustaveson runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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