The Secret to Winning Prime Day, while Maximizing ROAS
Mar 30, 2023 12:00 PM - 12:30 PM EST
July 2022 Prime Day generated $12 billion dollars in sales for Amazon. It is one of the biggest shopping days of the year on Amazon.com and many other key marketplaces as well. As a result of this surge in consumer demand, brands are spending large sums of money to advertise on the retailer only to see those ad dollars deliver a high Advertising Cost of Sales (ACOS) & low Return on Ad Spend (ROAS).
In this session, we will explore how many brands are winning on Prime Day by WITHOUT increasing their Amazon spend. Instead they're positioning their products to capture that surge in demand organically. Join ProductWind's Chief Revenue Officer as we discuss new and innovative approaches brands are using to win on Prime Day without sacrificing their ROAS.
BWG Connect & ProductWind invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
ProductWind is a developer of an influencer marketing solution designed for brand promotion. Their platform facilitates brands to find, negotiate, review, track and rate influencers and help them to launch their influencer marketing campaigns, enabling clients to improve their online retail business.
Connect with ProductWind
Chief Revenue Officer at ProductWind
Tim Wilson is the Chief Revenue Officer at ProductWind, which offers influencer-as-a-service products to help brands win online. He’s an experienced sales and business development professional with a focus on helping the world’s largest advertisers understand how eCommerce and digital impact their brands. Previously, Tim was an Affiliate Partner at Pattern, guiding partnerships and driving global eCommerce for brands.
Senior Digital Strategist at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
Chief Revenue Officer at ProductWind
Tim Wilson is the Chief Revenue Officer at ProductWind, which offers influencer-as-a-service products to help brands win online. He’s an experienced sales and business development professional with a focus on helping the world’s largest advertisers understand how eCommerce and digital impact their brands. Previously, Tim was an Affiliate Partner at Pattern, guiding partnerships and driving global eCommerce for brands.
Senior Digital Strategist at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
Senior Digital Strategist at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Senior Digital Strategist Tiffany Serbus-Gustaveson runs the group & connects with dozens of brand executives every week, always for free.
