The Secret Ingredient to Increasing Revenue throughout the Customer Lifecycle

Oct 27, 2021 3:00 pm4:00 PM EST

Summary

Join direct mail experts from Lob to learn the recipe for success to increase revenue throughout the customer lifecycle. We’ll share the secret ingredients to combining your online and offline channels to increase conversions, CLTV, and ROI with an omnichannel approach at every touchpoint.

BWG Connect & Lob invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Make your direct mail campaigns more efficient to increase conversions, revenue, and ROI
  • Integrate with other digital channels in your CRM or marketing automation platform, making it simple to trigger mail based on actions
  • Test and optimize your campaigns to achieve the best results
  • Automate production and postage across a global network of commercial printers to get your messages delivered to the right customer at the right time, every time

Event Partners

Guest Speaker

Kim Courvoisier

Content Director at Lob

Lob automates direct mail for modern businesses. More than 8,500 companies like Verizon, Capital One and Geico use Lob’s platform to move faster and create new growth opportunities. Lob’s APIs dramatically reduce the time and resources it takes to execute direct mail, reclaiming thousands of hours and improving ROI.

Mark Pinard

Mark Pinard

Head of Product Marketing at Lob

Mark Pinard is the Head of Product Marketing at Lob, a leading direct mail service provider that provides a complete end-to-end direct mail platform for enterprise businesses. Mark has over a decade of success in leadership roles developing and executing multi-million-dollar global campaigns. He has experience in the sales and marketing industry, working with Intuit, Xero, and Mynd.

He graduated from San Jose State University with a Bachelor of Business Administration and Marketing. Mark enjoys snowboarding and spending time with this wife and daughter.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

Oct 27, 2021 3:00 pm - 4:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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