The Role of Direct Mail In Your Digital Marketing Strategy

Aug 4, 2021 1:30 pm2:30 AM EST

Summary

Integrating direct mail into their digital marketing strategy has allowed retailers like thredUP to increase the number of post-purchase touchpoints and drive a 10–15% increase in performance. Direct mail is an essential part of any marketing strategy. Without it, you’re skipping over valuable touchpoints and losing out on some serious ROI.

No marketing channel should exist in a silo; direct mail is no exception. And while marketers have gotten the hang of wrapping all these digital tactics together into one cohesive marketing strategy, far fewer have managed to integrate direct mail with their digital marketing strategy. Incorporating direct mail, however, makes your entire marketing strategy more powerful and opens up new avenues to drive, retarget, and retain leads.

BWG Connect & Lob invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Integrating direct mail marketing with your digital channels
  • Why digital marketing spend isn’t giving you the results it used to
  • Leveraging direct mail marketing to address the weaknesses in email, social, digital advertising and other digital channels
  • The challenges in integrating direct mail into your digital marketing system
  • Direct mail as a digital marketing channel

Event Partners

Guest Speaker

Tatiana Afanasyeva

Marketing & Growth at Lob

Tatiana Afanasyeva is the Head of Marketing and Growth at Lob, an industry-leading direct mail platform that automates direct mail & address verification for modern businesses. She has over ten years of experience in marketing and revenue, and is an expert at launching and scaling global technology brands.

Before working at Lob, Tatiana was the Marketing Director at Tradeshift and the Global Marketing Manager at EFactor.com.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

Aug 4, 2021 1:30 pm - 2:30 AM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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