Integrating direct mail into their digital marketing strategy has allowed retailers like thredUP to increase the number of post-purchase touchpoints and drive a 10–15% increase in performance. Direct mail is an essential part of any marketing strategy. Without it, you’re skipping over valuable touchpoints and losing out on some serious ROI.
No marketing channel should exist in a silo; direct mail is no exception. And while marketers have gotten the hang of wrapping all these digital tactics together into one cohesive marketing strategy, far fewer have managed to integrate direct mail with their digital marketing strategy. Incorporating direct mail, however, makes your entire marketing strategy more powerful and opens up new avenues to drive, retarget, and retain leads.
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Marketing & Growth at Lob
Tatiana Afanasyeva is the Head of Marketing and Growth at Lob, an industry-leading direct mail platform that automates direct mail & address verification for modern businesses. She has over ten years of experience in marketing and revenue, and is an expert at launching and scaling global technology brands.
Before working at Lob, Tatiana was the Marketing Director at Tradeshift and the Global Marketing Manager at EFactor.com.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.