The Rise of Social Commerce: The Path Forward For Retail & eCommerce

VIP Dinner - New York City

Jun 16, 2022 6:00 pm9:00 PM EDT

Event Description

Join us for a VIP Dinner Experience where we will take a look at how social commerce has reshaped the role social can play within the marketing mix. Following a review of the state of social commerce today and where we see it heading in the near future, we will discuss how brands can adjust to the world of content-to-commerce and create content that encourages more immediate consumer action.

We will share insights on how to prepare your internal teams to implement social commerce regardless of your ability to fulfill directly, how to craft an optimal test-and-learn structure to identify the content that best drives social commerce transactions, and how to leverage social listening & community management to augment your content-to-commerce funnel.

Discussion Topics

  • Current State of Social Commerce
  • How are brands adjusting to the world of content-to-commerce - Creating content that encourages more immediate consumer action
  • Implementing successful strategies - Crafting optimal test-and-learn campaigns & leveraging social listening & community management
  • Top challenges brands wrestle with social commerce - Pivots and adjustments
  • Impact on traditional Retailers and eCommerce

Event Partners

Deloitte Digital

Deloitte Digital offers strategic, mobile, digital content, digital ERP, web, and digital design, and communication solutions.

Guest Speakers

Ari Berkowitz

Associate Strategy Director, Social, Content and Influencer at Deloitte Digital

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Kenny Gold

Managing Director & Head of Social, Content & Influencer at Deloitte Digital

Kenny Gold joined Deloitte Digital in 2021 as a managing director and head of social, content and influencer. In this role he helps Deloitte Digital’s clients meet their business goals through best in class social media strategies and activations.

Prior to his time at Deloitte Digital, Kenny was Executive Director of Social Media at Grey Group NA. IN this role, he led agency-wide efforts to deliver social content and activations – acting as the creative agency’s liaison with all social platforms. His leadership and hybrid talent reflected the agency’s expanding set of skills, better connecting creativity, technology and human insight for the betterment of brands. Through these efforts, he helped teams build and execute award winning work for TJ Maxx, Bose, Gillette Venus, Procter & Gamble, Glaxo Smith Kline, AARP, McCormick Spices and Applebee’s.

Erin Moldovan

Social & Digital Strategist at Deloitte Digital

Erin Moldovan is a social and digital strategist that has led work at McCann NY, Day One Agency, Northwestern Mutual, and now Deloitte Digital. She has experience in content planning, brief writing, community management, social listening, influencer programming, and creative execution.

Work has spanned across many clients including Chick-fil-A, American Express, Chipotle, New York Lottery, U.S. Army, Lockheed Martin, and Homegoods.

Event Moderator

Ari Berkowitz

Associate Strategy Director, Social, Content and Influencer at Deloitte Digital

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Kenny Gold

Managing Director & Head of Social, Content & Influencer at Deloitte Digital

Kenny Gold joined Deloitte Digital in 2021 as a managing director and head of social, content and influencer. In this role he helps Deloitte Digital’s clients meet their business goals through best in class social media strategies and activations.

Prior to his time at Deloitte Digital, Kenny was Executive Director of Social Media at Grey Group NA. IN this role, he led agency-wide efforts to deliver social content and activations – acting as the creative agency’s liaison with all social platforms. His leadership and hybrid talent reflected the agency’s expanding set of skills, better connecting creativity, technology and human insight for the betterment of brands. Through these efforts, he helped teams build and execute award winning work for TJ Maxx, Bose, Gillette Venus, Procter & Gamble, Glaxo Smith Kline, AARP, McCormick Spices and Applebee’s.

Erin Moldovan

Social & Digital Strategist at Deloitte Digital

Erin Moldovan is a social and digital strategist that has led work at McCann NY, Day One Agency, Northwestern Mutual, and now Deloitte Digital. She has experience in content planning, brief writing, community management, social listening, influencer programming, and creative execution.

Work has spanned across many clients including Chick-fil-A, American Express, Chipotle, New York Lottery, U.S. Army, Lockheed Martin, and Homegoods.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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