The Rise of Social Commerce: The Path Forward For Retail & eCommerce

VIP Dinner - New York City

Sep 15, 2022 6:00 pm9:00 PM EDT

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Event Description

Join us for a VIP Dinner Experience where we will take a look at how social commerce has reshaped the role social can play within the marketing mix. Following a review of the state of social commerce today and where we see it heading in the near future, we will discuss how brands can adjust to the world of content-to-commerce and create content that encourages more immediate consumer action.

We will share insights on how to prepare your internal teams to implement social commerce regardless of your ability to fulfill directly, how to craft an optimal test-and-learn structure to identify the content that best drives social commerce transactions, and how to leverage social listening & community management to augment your content-to-commerce funnel.

BWG Connect & Deloitte Digital invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Current State of Social Commerce
  • How are brands adjusting to the world of content-to-commerce - Creating content that encourages more immediate consumer action
  • Implementing successful strategies - Crafting optimal test-and-learn campaigns & leveraging social listening & community management
  • Top challenges brands wrestle with social commerce - Pivots and adjustments
  • Impact on traditional Retailers and eCommerce

Event Partners

Deloitte Digital

Deloitte Digital offers strategic, mobile, digital content, digital ERP, web, and digital design, and communication solutions.

Connect with Deloitte Digital

Guest Speakers

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Ari Berkowitz

Associate Strategy Director, Social, Content and Influencer at Deloitte Digital

Kenny Gold

Managing Director & Head of Social, Content & Influencer at Deloitte Digital

Kenny Gold joined Deloitte Digital in 2021 as a managing director and head of social, content and influencer. In this role he helps Deloitte Digital’s clients meet their business goals through best in class social media strategies and activations.

Prior to his time at Deloitte Digital, Kenny was Executive Director of Social Media at Grey Group NA. IN this role, he led agency-wide efforts to deliver social content and activations – acting as the creative agency’s liaison with all social platforms. His leadership and hybrid talent reflected the agency’s expanding set of skills, better connecting creativity, technology and human insight for the betterment of brands. Through these efforts, he helped teams build and execute award winning work for TJ Maxx, Bose, Gillette Venus, Procter & Gamble, Glaxo Smith Kline, AARP, McCormick Spices and Applebee’s.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Ari Berkowitz

Associate Strategy Director, Social, Content and Influencer at Deloitte Digital

Kenny Gold

Managing Director & Head of Social, Content & Influencer at Deloitte Digital

Kenny Gold joined Deloitte Digital in 2021 as a managing director and head of social, content and influencer. In this role he helps Deloitte Digital’s clients meet their business goals through best in class social media strategies and activations.

Prior to his time at Deloitte Digital, Kenny was Executive Director of Social Media at Grey Group NA. IN this role, he led agency-wide efforts to deliver social content and activations – acting as the creative agency’s liaison with all social platforms. His leadership and hybrid talent reflected the agency’s expanding set of skills, better connecting creativity, technology and human insight for the betterment of brands. Through these efforts, he helped teams build and execute award winning work for TJ Maxx, Bose, Gillette Venus, Procter & Gamble, Glaxo Smith Kline, AARP, McCormick Spices and Applebee’s.

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Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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