The Rise of Social Commerce: The Path Forward For Retail & eCommerce
Nov 16, 2022 6:00 PM - 9:00 PM EDT
Join us for a VIP Dinner Experience where we will take a look at how social commerce has reshaped the role social can play within the marketing mix. Following a review of the state of social commerce today and where we see it heading in the near future, we will discuss how brands can adjust to the world of content-to-commerce and create content that encourages more immediate consumer action.
We will share insights on how to prepare your internal teams to implement social commerce regardless of your ability to fulfill directly, how to craft an optimal test-and-learn structure to identify the content that best drives social commerce transactions, and how to leverage social listening & community management to augment your content-to-commerce funnel.
Deloitte Digital offers strategic, mobile, digital content, digital ERP, web, and digital design, and communication solutions.
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Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Principal / Partner - Advertising, Publishing, Social Media, and Platforms Sector Leader at Deloitte Digital
Managing Director & Head of Social, Content & Influencer at Deloitte Digital
Kenny Gold joined Deloitte Digital in 2021 as a managing director and head of social, content and influencer. In this role he helps Deloitte Digital’s clients meet their business goals through best in class social media strategies and activations.
Prior to his time at Deloitte Digital, Kenny was Executive Director of Social Media at Grey Group NA. IN this role, he led agency-wide efforts to deliver social content and activations – acting as the creative agency’s liaison with all social platforms. His leadership and hybrid talent reflected the agency’s expanding set of skills, better connecting creativity, technology and human insight for the betterment of brands. Through these efforts, he helped teams build and execute award winning work for TJ Maxx, Bose, Gillette Venus, Procter & Gamble, Glaxo Smith Kline, AARP, McCormick Spices and Applebee’s.
Head of AI Advertising Practice at Deloitte Digital
Jocelyn leads Deloitte Digital’s AI Advertising practice, which is centered around helping clients leverage AI and advertising technology in their marketing organizations. She is passionate about exploring how AI and technology can augment and empower creativity in advertising.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Principal / Partner - Advertising, Publishing, Social Media, and Platforms Sector Leader at Deloitte Digital
Managing Director & Head of Social, Content & Influencer at Deloitte Digital
Kenny Gold joined Deloitte Digital in 2021 as a managing director and head of social, content and influencer. In this role he helps Deloitte Digital’s clients meet their business goals through best in class social media strategies and activations.
Prior to his time at Deloitte Digital, Kenny was Executive Director of Social Media at Grey Group NA. IN this role, he led agency-wide efforts to deliver social content and activations – acting as the creative agency’s liaison with all social platforms. His leadership and hybrid talent reflected the agency’s expanding set of skills, better connecting creativity, technology and human insight for the betterment of brands. Through these efforts, he helped teams build and execute award winning work for TJ Maxx, Bose, Gillette Venus, Procter & Gamble, Glaxo Smith Kline, AARP, McCormick Spices and Applebee’s.
Head of AI Advertising Practice at Deloitte Digital
Jocelyn leads Deloitte Digital’s AI Advertising practice, which is centered around helping clients leverage AI and advertising technology in their marketing organizations. She is passionate about exploring how AI and technology can augment and empower creativity in advertising.
