The Psychology of Conversion: A Psychological Framework to Optimizing Conversion Rates on Your Website
Aug 27, 2024 12:00 PM - 1:00 PM EST
Philly Marketing Labs is a digital marketing and technology agency that works with companies seeking accelerated growth to adapt, engage and thrive in the digital marketplace.
Buy with Prime empowers merchants to grow their ecommerce business by attracting engaged Amazon shoppers to their site through relevant ads and the trust of Prime, increasing shopper conversions by an average of 25%* with fast, free shipping, transparent delivery times, and a checkout experience that millions of shoppers know.
Connect with Buy with Prime
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Co-Founder & CEO at Philly Marketing Labs
Bechara brings 15 years of expertise in sales, marketing, and entrepreneurial leadership to his role as PML Founder and CEO. He has a proven track record of launching successful businesses in packaged food, professional services, and consumer products. Specializing in go-to-market strategies and consumer product development, he helps PML’s Fortune 500 clients achieve measurable growth and increased earnings.
Bechara's innovative approach has been recognized in the Philadelphia Business Journal and People Magazine. His entrepreneurial success was showcased on Shark Tank in 2022, where he pitched Banana Loca®, a product that cores and fills a banana while still in its peel. This highlighted his digital marketing and product promotion skills.
Holding a BA in Business Management and Entrepreneurship from Temple University, Bechara is also a certified Lean Six Sigma Green Belt. He is fluent in English, French, and Arabic. At this conference, Bechara will share insights on conversion rate optimization for DTC Shopify websites, drawing from his extensive digital marketing experience
Senior Partner Manager at Buy with Prime
Martina is a Senior Partner Manager at Buy with Prime, bringing over 6 years of invaluable experience at Amazon to the table. In her role, Martina leverages her expertise to foster strategic alliances and cultivate collaborative partnerships within the eCommerce ecosystem. She is passionate about helping merchants optimize their online presence and maximize their growth potential through innovative solutions.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Co-Founder & CEO at Philly Marketing Labs
Bechara brings 15 years of expertise in sales, marketing, and entrepreneurial leadership to his role as PML Founder and CEO. He has a proven track record of launching successful businesses in packaged food, professional services, and consumer products. Specializing in go-to-market strategies and consumer product development, he helps PML’s Fortune 500 clients achieve measurable growth and increased earnings.
Bechara's innovative approach has been recognized in the Philadelphia Business Journal and People Magazine. His entrepreneurial success was showcased on Shark Tank in 2022, where he pitched Banana Loca®, a product that cores and fills a banana while still in its peel. This highlighted his digital marketing and product promotion skills.
Holding a BA in Business Management and Entrepreneurship from Temple University, Bechara is also a certified Lean Six Sigma Green Belt. He is fluent in English, French, and Arabic. At this conference, Bechara will share insights on conversion rate optimization for DTC Shopify websites, drawing from his extensive digital marketing experience
Senior Partner Manager at Buy with Prime
Martina is a Senior Partner Manager at Buy with Prime, bringing over 6 years of invaluable experience at Amazon to the table. In her role, Martina leverages her expertise to foster strategic alliances and cultivate collaborative partnerships within the eCommerce ecosystem. She is passionate about helping merchants optimize their online presence and maximize their growth potential through innovative solutions.
