The Power of Influencers: How Brands Use Content Creators to Drive Sales Growth

Jun 9, 2022 1:30 pm2:30 pm EST

Summary

As social media continues to revolutionize how brands engage with customers, content creators on TikTok, Instagram, Snapchat, and Facebook are becoming essential for marketing teams looking to drive sales growth. Join us as we dive deep into the power of influencer marketing.

BWG Connect & Perpetua invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • What makes great user generated content
  • How TikTok Spark ads drive virality
  • Driving traffic to Amazon, Walmart, or DTC?
  • Important metrics to measure influencer campaigns

Event Partners

Guest Speaker

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Patrick Quaggin-Smith

Head of Partnerships at Perpetua

Patrick Quaggin-Smith is the Head of Partnerships and New Business Verticals at Perpetua, a company that helps brands, media agencies, and Amazon sellers improve performance through AI-powered automation. Before taking on his current role, Patrick was an Account Executive at Perpetua and helped grow both the team and customer count. Patrick is also a Business Analyst for Mannin Research and studied economics at Northwestern University.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Patrick Quaggin-Smith

Head of Partnerships at Perpetua

Patrick Quaggin-Smith is the Head of Partnerships and New Business Verticals at Perpetua, a company that helps brands, media agencies, and Amazon sellers improve performance through AI-powered automation. Before taking on his current role, Patrick was an Account Executive at Perpetua and helped grow both the team and customer count. Patrick is also a Business Analyst for Mannin Research and studied economics at Northwestern University.

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Event Information

Jun 9, 2022 1:30 pm - 2:30 pm EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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