The Online Shopper 2024 Wishlist

Virtual Webinar

Jan 25, 2024 3:00 PM4:00 PM EDT

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Here's what we talked about

  • Explore comprehensive survey results from 1000 online shoppers post-Cyber Five Week and at the end of the year, providing a detailed understanding of current shopping behaviors and trends.
  • Lauren Freedman, Executive Director of Content Marketing, will delve into what online shoppers are looking for in their shopping experience, including the improvements that could stimulate increased spending in the upcoming year.
  • An in-depth reflection on both the successes and challenges faced by online shoppers, identifying areas of satisfaction as well as common points of frustration in the online shopping experience.
  • Gain insights into various facets of online shopping, from promotional strategies to delivery processes, and learn about the crucial elements that contribute to a standout online shopping experience.
  • Utilize the findings and insights from the survey to inform and enhance your strategic roadmap for 2024, ensuring your online business aligns with shopper expectations and market trends.

Event Partners

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Karah Rosa LinkedIn

Director, Customer Experience

Karah Rosa is the Director of Client Experience at Bizrate Insights, serving as a client relationship manager in the retail space. She brings a wealth of experience in customer insight, CRM, and strategic problem-solving. Karah has deep expertise in understanding and implementing customer success strategies in the evolving e-commerce landscape.

Lauren Freedman LinkedIn

eCommerce

An ecommerce pioneer with 30 years of experience, Lauren Freedman focuses on consumer research and developing marketing initiatives in the ecommerce vertical. She worked as the Senior Consumer Insights Analyst at Digital Commerce 360, responsible for B2C and B2B buyer insights in research initiatives, reports, and editorial coverage. Lauren has long supported top B2B practitioners and B2C retailers, having piloted the first online mystery shopping survey, which provided data to retailers for 20 years and established metrics for the industry at large. She has been a frequent industry speaker and author of “It’s Just Shopping.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Karah Rosa LinkedIn

Director, Customer Experience

Karah Rosa is the Director of Client Experience at Bizrate Insights, serving as a client relationship manager in the retail space. She brings a wealth of experience in customer insight, CRM, and strategic problem-solving. Karah has deep expertise in understanding and implementing customer success strategies in the evolving e-commerce landscape.

Lauren Freedman LinkedIn

eCommerce

An ecommerce pioneer with 30 years of experience, Lauren Freedman focuses on consumer research and developing marketing initiatives in the ecommerce vertical. She worked as the Senior Consumer Insights Analyst at Digital Commerce 360, responsible for B2C and B2B buyer insights in research initiatives, reports, and editorial coverage. Lauren has long supported top B2B practitioners and B2C retailers, having piloted the first online mystery shopping survey, which provided data to retailers for 20 years and established metrics for the industry at large. She has been a frequent industry speaker and author of “It’s Just Shopping.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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