The Next Digital Growth Lever: China, APAC and Cross-border Expansion

Feb 1, 2022 12:00 pm1:00 PM EST

Summary

Are you an international brand looking to grow your presence globally by launching in the world's largest retail and consumer market? Do you want to learn about what it takes to activate your brand in China and get in front of more than 850 million online consumers?

Join us to learn about how you can enter and grow your brand in China - in 2022 and beyond. We will dive deep into:

  • China's digital landscape
  • Consumer behavior in the market
  • First steps to launch your international brand online in China
  • Which sectors are poised to see strong growth over the next 12 months
  • Administrative, legal and financial considerations of a China program
  • The most important platforms to leverage

BWG Connect & WPIC invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • What is the current state of the China market today for international brands?
  • How are categories like beauty, health and wellness, child / baby / maternity, etc. doing?
  • How do international organizations go about building brand and growing revenue once they are in the market?
  • Success stories of brands in market?
  • How should brands be thinking about merchandising and discounting in market?
  • How much do distributors make sense in the world of eCommerce? Why or why not?
  • How important is data in the market?

Event Partners

Guest Speaker

Joseph Cooke

Joseph Cooke

Co-Founder and President at WPIC

Joseph Cooke is the Co-Founder and President of WPIC Marketing + Technologies, a digital-entry and web-marketing firm that helps organizations examine available data solutions in the marketplace. At WPIC, he leads the efforts behind their global business development, strategic planning, and deployment of cross-border projects.

He graduated from Cornell University and The Chinese University of Hong Kong. He has been awarded CIBC’s Top Entrepreneur Award (BC region) and CCBC’S 2020 Canada China Business Excellence Award. He was also a Pacific division finalist for EY’s 2021 Entrepreneur of The Year Award and a Western Canada finalist in KPMG’s Enterprise Tech Innovator Competition.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

Feb 1, 2022 12:00 pm - 1:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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